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Online Independent F&I
Merico (Rico) Fantigrossi retired from the United States Marine Corps in November of 1991,
after serving his country honorably in both war and peace for over twenty-six years. Upon his
retirement, he returned to his hometown-Rochester, New York. While waiting for an opportunity
in law enforcement, he took a position as an automobile salesman for Gabrielle Ford, in
Churchville, New York, a suburb of Rochester. What began as a temporary job, soon developed
into a permanent and very successful career. Rico consistently rose to the top of the sales team in
sales, gross per unit, customer satisfaction, and both repeat and referral business. After eighteen
successful months as a salesman, he moved rapidly in the dealership, from deal closer and
assistant manager to desk manager and back-up F&I manager.
In 1993, Rico accepted a position as the general sales manager at Gambino Ford, in Lockport,
New York. Over the next three years, Gambino Ford became one of the most recognized and
successful dealerships in western New York, as it made a quantum leap in both customer
satisfaction and profitability, going from the sale of forty to over two hundred units per month.
When Rico left Gambino Ford, he became a member of the Ziegler Supersystems, in Atlanta,
Georgia. For eight years, he worked as a dealer consultant for in-dealership sales and
management training and development. He spent time on the road, traveling more than two
hundred days of each year, visiting dealerships, from Hawaii to Connecticut and from Texas to
Canada, providing sales personnel and management staff with a wealth of accurate knowledge.
His effective and motivating in-house, hands-on training brought immediate positive results.
Rebecca Chernek Bio
Rebecca Chernek, the founder and president of Chernek Consulting LLC, has nearly three
decades of experience in the automobile dealership industry. She started her career by helping
her father run their family-owned auto dealerships in Baltimore. She gained hands-on skills and
experience in almost every aspect of the automotive sales process: new and used cars and trucks,
F&I management, and dealership sales and general management. She was hired in 1986 as the
first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was
promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995,
Rebecca took a position with the JM&A Group and was promoted to District Manager for the
AutoNation division — the #1 retailer in the United States — to hire, train and implement menu
selling. She single-handedly earned a sterling reputation for adding millions of dollars to the
bottom line for the AutoNation account. Rebecca has a well-earned reputation as a self-starter,
high-performer, and spirited entrepreneur and motivator.
Service Drive Training
You achieve a robust ROI when you gain customer loyalty. You do so by offering an exceptional
buying experience that motivates customers to purchase your services. We’ve designed CCI’s
training to put YOU on top of your game. We’ll teach to achieve the highest performance
standards while building a lifetime customer base. We design CCI’s customized in-dealership
consultation and interactive webinar sessions with one goal in mind-to keep you on track and
ahead of the pack!
Course content includes:
Exceptional Team-Driven Attitude
Ultimate Customer Experience
Consistent Presentation Earns ROI
A Winning Customer Base
Lifetime Cycle & Why It Matters
Women on the Drive
Founded in 2001, CCI is a leader in finance and insurance (#F&I) training for automotive, RV
dealers nationwide. CCI mission to provide superior on-going training and education, so that
managers perform at their highest potential. Chernek, an #AFIP industry member and respected
#F&I consultant, has assisted hundreds of dealers throughout the United Sates and Canada in
streamlining their processes and implementing an upfront #F&I selling system that awards
profits limiting dealer liability. Their testimonies have established CCI’s sterling reputation in
the industry—the training their staff received from CCI significantly raised their bottom line
CCI In-Dealership Consultation: Chernek provides a customized training curriculum for your
specific dealership needs. Each dealership is unique and has individual expectations, depending
upon the location and size. “CCI is not a cookie-cutter program.” Every consideration is taken
to ensure your participating personnel learn what will make the greatest impact for your sales
and profits. #Menu selling is designed not only to increase your profits, but also to limit your
liability. Since it is essential that all your management personnel share your sales philosophy, an
in-dealership consultation guarantees they will be on the same page. CCI designs a program to fit
your specific needs to assist you in achieving your goals.
CCI In-Dealership Consultation: Chernek provides a customized training
curriculum for your specific dealership needs. Each dealer is unique and
has individual concerns, depending upon it’s location and size.
“Chernek is not a cookie-cutter program”. Every consideration is taken
to ensure your participating personnel learn what will make the greatest
impact for your sales and profits. Menu selling is ”a store-wide
commitment” it is designed not only to increase your profits, but to
reduce your liability. “A process that ensures trust-creditability from the meet and greet to the
finance department to the service drive. Menu selling doesn’t begin in F&I”! Since it is essential
that all your management personnel share your sales philosophy, an in-dealership consultation
guarantees your management team will be on the same page. CCI designs a program to fit your
specific needs to assist you in achieving your goals.
For more information please visit