2011 updated realtor email lists1697 .pdf
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2011 updated realtor email lists
You do, I do, everyone does. Obviously, when the marketplace conditions are down it is even
more important to squeeze out every last cent you can. Freehold NJ realtor
Like all other financial situation, though, it is not necessarily how much you make but just how
much you keep and the 'keeping' begins with negotiating the real estate broker commission.
Most property owners know that the real estate broker commission is negotiable but the vast
majority usually are not successful in this. If you've searched Google and read what is out there,
I'm not surprised. Most guidance is geared toward just asking for a lesser commission. Sure, that
can work in a handful of instances but is that the real estate broker you want negotiating your
I mean, if the real estate broker immediately reduces their commission what gets you believe they
could negotiate the highest cost for you?
Recall, a realtor knows (or should understand) the best way to negotiate. In the end, it is what
they do in their profession.
When this occurs the realtor does a quick mental review of which objection handling technique
they'll use to easily counter your request. In this example we'll take a look at the technique 'We Do
the Most Advertising'.
When the commission subject is brought up the realtor will react with something like this.
"I understand you need to spend less. Believe me; I am married with four children. However,
since you realize, my business ABC Realty does more advertising than any of our competitions.
The have the greatest amount of sales in this city and we continue to set the curve for getting the
highest cost year after year. Between the MLS, open houses, print ad, cable TV, broker tours,
booklets and my enormous network of home buyers, no one can give you the exposure I can. Are
you hoping to walk away with the greatest price and with the most money or are you looking to
hire an agent that will charge less and get you less?"
Whew! How to you reply to that when it is delivered with such assurance and perfection?
Well, it is not actually that hard when you comprehend the truth behind the 'We Do the Most
Marketing' objection handling technique.
Based on the NAR, 75% of all houses can be purchased through the MLS, the Internet and a yard
sign. (Don't get this statistic perplexed with how many folks 'start' their home search on the
Internet which is just under 90%.). Interestingly, if you take open houses, homes magazines ,
virtual tours, real-estate hotlines (800 numbers), cable TV, agent open houses, postcards (flyers)
to neighbors and join the total, you'd find that it accounts for less than seven percent of homes
Uh-oh. Did we only detect just a little crack in the real estate armor? What's so demonstrated and
successful with seven percent? Perhaps if we dig a bit further we come up with more cracks.
Pay to build your realtors company? Let us see if we can validate this idea.
Imagine if we found out the typical real estate broker spends less than $1000 for lawn signs,
access to the MLS and the Internet -- per year? Imagine if we found out the remaining marketing
strategies (seven percent powerful) are really lead generation systems for the broker to build new
connections? Has it just clicked that you are really paying to develop your realtors business, not
sell your home?
Mathematically, only over 10% of houses are sold by the listing broker. Quite simply, the listing
agent who represents you additionally represents the buyer who wants to buy your home. This
implies almost 90% of dwellings are really sold by another realtor.
Could it be starting to come together? Letthe review.
From all the proven and successful marketing strategies it works out that a) only three are
powerful, b) the price to implement these strategies is cents in comparison to the fee charged,
and c) it's nearly 10 to 1 that your realtor will not procure the buyer.
The key is to lower the amount of perceived worth. The realtor lists several reasons why they're
worth their fee. Simply devalue those reasons and there's no basis to pay a higher commission.
How you phrase the answer is determined by your personality and comfort level.
Now when the real estate agent asks the question, "Are you looking to walk away with the
greatest cost and with the most money or are you looking to hire an agent who'll charge less and
get you less" you can get ready with three solid reasons why you should pay a lower real estate
The good news is for every reason a realtor gives to justify a greater commission, there are at
least three motives against it.