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Search Engine Optimization as Effective Tool for Business .pdf

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Search Engine Optimization as an Effective Tool for Small Business

“An Internet Marketing Company and a Web Development Company has been always beneficial for the
business houses.”
The success of small online business depends on search engine optimization nowadays. Online
business or online marketing has replaced traditional mediums in regards to taking information about
the company’s products and services across globe.
The most effective way to market the small business with budgetary constraints is SEO or
specifically the search engine optimization. Costing lower than traditional marketing and advertising this
SEO is a cost effective method in making the website visible globally. Search Engine Optimization has
crucially been successful for small online business. Online business or online marketing has replaced
conventional mediums of taking information about the products and services of the company. The
current changes in the behavioral patterns of consumers due to E-Commerce trend have transformed
the traditional business into the online SEO business.
The reduction of marketing and operating costs carries a special importance in search engine
optimization. Due to immense cost benefits as well as return on investment this search engine
optimization is widely accepted by the globe. International audience could view the website and as a
result the business instead of being small comes within the reach of people across globe. Thus SEO
provides a competitive opportunity with established global businesses. Advertising and marketing
globally has not been possible with the conventional marketing mediums due to high costs.
SEO or Search Engine Optimization helps driving the targeted traffic to the particular website of
the client. The websites are ranked high with the increase of sales. The achievement of leads is the
direct result of visibility in the search results. The search engines help finding the products and services
of the company. Such high-ranked websites on search engines could only receive the target traffic from
the global potential customers. The competitive industry with high-ranked search engines allows
appearing only ten websites on the first page. Research reveals that if the website does not belong to
the first page then the reduction of traffic takes place. This is the challenge to keep the website visible
on the first page for any search engines like Google, Yahoo and MSN.
To keep the tips, updated from the small business any company could use to improve the rankings
on search engines like the following:

Website should be search engine friendly so that it could promote the better ranking of the
pages. Such a thing is done by the professional and responsive Website Design Services.
The organized information and structure of the website should have the proper category of
different sub pages which could be navigated very easily.

The positioning of the effective keywords should have a strategic position with the content of
the website. The keywords should be on the site, title, description and in the body.
The strategic distribution of the keywords in the content gets more weight, especially when it is
in the beginning and at the end of the content.
The keyword density, which generally lies between 2% to 5%, should appear in the web page
content considering the relevance of the keywords.
The keywords relating to the anchor-text links improves the chances of destination page placing
the rank of the keyword high and web page at the top.

Apex Global Solutions
611 Wilshire Blvd. #1105,
Los Angeles, CA 90017
Tel: (213) 624-2600
Email: info@contactApex.com


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