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No Cost Home Sales
 

 
 
 
 
 

OC Housing News and Akason Realty Consulting

Changing the way people sell homes

 

 

No  Cost  Home  Sales  

 

Sell  your  home  with  full-­‐service  agent  representation  at  NO  COST!  .....................................................................  3  
How  agent  commissions  work  ............................................................................................................................................................  3  
Discount  listing  services  ........................................................................................................................................................................  3  
No  Cost  Home  Sales  .................................................................................................................................................................................  3  
What  about  a  full-­‐service  marketing  program  and  listing  on  the  MLS?  ...........................................................................  4  
Sell  in  45  Days  or  we'll  pay  you  $2500!  ..........................................................................................................................................  4  
Guaranteed  Maximum  Exposure  Marketing  Plan  ......................................................................................................................  4  
What  we  offer  .............................................................................................................................................................................................  5  
Selling  for  top  dollar  is  an  art  (and  most  agents  aren’t  artists…)  ...........................................................................  6  
The  ABC’s  of  Real  estate  marketing  (what  most  agents  do)  ..................................................................................................  6  
Staffing  real  estate  teams  of  the  future  ...........................................................................................................................................  8  
Key  Personnel  ............................................................................................................................................................................................  8  
Shevy  Akason  –  ARC  team  lead  a  division  of  Evergreen  Realty  ..............................................................  8  
Larry  Roberts  –  ARC  a  division  of  Evergreen  Realty  ....................................................................................  8  
Randy  Rector  –  CEO  of  Evergreen  Realty  ..........................................................................................................  9  
Rana  Swedan  –  Transaction  Coordinator  and  assistant  to  Shevy  Akason  for  ARC  Group  ..........  9  
George  Ross-­‐  Buyers  agent  and  commercial  specialist  ...............................................................................  9  
Case  Studies  ..............................................................................................................................................................................  9  
Example  1;  Finance  and  market  expertise  ....................................................................................................................................  9  
Example  2;  Superior  Presentation  .................................................................................................................................................  10  
Example  3;  Proper  pricing  and  negotiation  strategy  .............................................................................................................  12  
Feedback  response  system  ...............................................................................................................................................  13  
Instantaneous  showing  notification  ..............................................................................................................................................  13  
Sample  feedback  questionnaire  ......................................................................................................................................................  14  
The  Key  to  selling  your  home  faster  and  for  more  money  ....................................................................................  15  
The  OC  Housing  News  .........................................................................................................................................................  15  
The  ARC  blogs  and  connected  systems  technology  attracts  buyers  ...............................................................................  15  
Internet  exposure  ..................................................................................................................................................................................  16  
Online  Marketing  Experts  ..................................................................................................................................................................  17  
ARC  Group  Premier  agents  on  Zillow  and  Trulia  .....................................................................................................................  17  
Custom  property  web  site  .................................................................................................................................................................  18  
Why  work  with  Akason  Realty  Consulting?  ................................................................................................................  18  
What  our  clients  have  to  say  ............................................................................................................................................  19  
Ashley  and  Anthony  (Huntington  Beach)  -­‐  April  20th,  2011  .............................................................................................  19  
Masoud  (Laguna  Niguel)  -­‐  April  9th,  2011  .................................................................................................................................  19  
John  and  Sharon  (Laguna  Woods)  -­‐  April  4th,  2011  ..............................................................................................................  19  
Kevin  and  Monica  (Irvine,  CA  )  -­‐  December  23rd,  2010  .......................................................................................................  19  
Ron  -­‐  cash  investor  (North  Tustin)  -­‐  October  8th,  2010  .......................................................................................................  20  
Irvine  seller  (Irvine)  -­‐  October  1st,  2010  ....................................................................................................................................  20  
Lindsey  E.  (Santa  Ana)  -­‐  August  12th,  2010  ..............................................................................................................................  20  
Eric  and  Margaret  (Tustin  Ranch)  -­‐  August  2nd,  2010  .........................................................................................................  21  
John  B.  (Orange  County)  -­‐  June  24th,  2010  ................................................................................................................................  21  
Chiaki  R.  (Irvine)  -­‐  June  22nd,  2010  ..............................................................................................................................................  21  
Ed  H.  (Crystal  Cove)  -­‐  May  21st,  2010  ..........................................................................................................................................  21  
Danny  &  Elan  (Irvine)  -­‐  April  24th,  2010  ....................................................................................................................................  21  
Gerard  B.  (Irvine)  -­‐  April  13th,  2010  ............................................................................................................................................  22  
Beverly  K.  (Irvine)  -­‐  September  29th,  2009  ...............................................................................................................................  22  
Tamer  K  (Laguna  Niguel)  -­‐  May  21st,  2009  ...............................................................................................................................  22  
Andrew  P.  (Corona)  -­‐  October  15th,  2008  ..................................................................................................................................  23  
Hong  (Corona)  -­‐  September  15th,  2008  ......................................................................................................................................  23  
Jill  and  Erik  (Ladera  Ranch)  -­‐  August  1st,  2008  .......................................................................................................................  23  
ARC  Cancellation  Guarantee  ............................................................................................................................................  24  
 

info@ochousingnews.com  

 

949.769.1599  

 

 

 

 

No  Cost  Home  Sales  

Sell  your  home  with  full-­‐service  agent  representation  at  NO  COST!  
OC  Housing  News  and  Akason  Realty  Consulting  is  changing  the  way  people  sell  homes  forever!  
We  provide  full-­‐service  agent  representation  with  no  listing-­‐side  fee!    

HOW  AGENT  COMMISSIONS  WORK  
When  a  property  is  marketed  for  sale  on  the  MLS,  a  fee  is  offered  to  agents  if  they  bring  buyers  and  part  of  the  fee  
is  paid  to  the  agent  marketing  the  home  and  representing  the  seller.  Typically  real  estate  fees  range  from  5-­‐6%  and  
are  always  negotiable,  generally  speaking  2.5%-­‐  3%  is  offered  to  cooperating  buyers  agents  with  2.5%-­‐3%  paid  to  
the  seller's  agent  for  marketing,  negotiating,  and  representing  the  seller.  
Some  people  try  to  sell  their  home  without  an  agent  to  avoid  the  commission  altogether.  We've  even  developed  a  
guide  detailing  how  you  can  do  this.  It's  tempting,  but  most  people  come  to  realize  they  don't  have  the  time  or  the  
expertise  to  handle  the  paperwork  and  manage  the  process  from  marketing,  sales  negotiations,  to  closing.  Often  
after  expending  considerable  effort,  they  end  up  with  less  favorable  terms,  conditions,  or  price,  and  in  worst  case  
scenarios  leave  themselves  open  to  huge  liability  from  failing  to  execute  the  proper  paperwork.  Plus,  most  buyers  
who  approach  those  selling  without  an  agent  expect  a  discount,  often  in  line  with  the  saved  fee,  and  they  bid  
accordingly.  For  these  reasons,  most  sellers  seek  out  the  help  of  an  agent  to  sell  their  home  -­‐-­‐  and  pay  a  fee  for  all  
of  the  services  provided.  

DISCOUNT  LISTING  SERVICES  
In  an  effort  to  reduce  their  costs,  many  sellers  approach  discount  brokerages  to  'list'  their  property.  They  
immediately  discover  that  in  order  to  get  any  attention  on  the  MLS,  they  must  offer  a  fee  of  2.5%-­‐3%  to  buyer's  
agents  plus  a  fee  to  the  listing  agent.  Even  those  who  list  with  discount  brokerages  find  they  end  up  spending  4.5%  
(often  3%  buyers  and  1.5%  listing)  in  order  to  sell  their  property.  
Some  brokerages  have  adopted  a  flat-­‐fee  listing  charging  as  little  as  $295  to  put  a  property  on  the  MLS.  The  seller  
still  pays  a  buyer's  agent  commission,  but  they  are  enticed  by  the  low  cost  of  the  listing.  Unfortunately,  these  
agreements  are  loaded  hidden  costs  and  fees.  The  listing  agent  provides  no  support  for  the  $295.  Any  property  
photographs,  marketing,  and  transaction  document  handling  carry  extra  fees  -­‐-­‐  usually  several  thousand  dollars.  
By  the  time  all  these  costs  are  added  up,  the  seller  has  paid  nearly  4.5%,  and  they've  gotten  no  help  whatsoever  
from  an  experienced  agent.  
We  have  a  better  way.  

NO  COST  HOME  SALES  
The  only  way  to  avoid  all  sales  transaction  costs  is  to  sell  the  property  on  your  own  with  no  outside  assistance.  If  a  
buyer's  agent  is  involved,  the  typical  fee  that  a  seller  will  pay  is  around  3%  to  the  buyer's  agent.  Many  people  who  
try  to  sell  without  an  agent  often  find  they  end  up  paying  a  buyer's  agent  fee  anyway.  The  buyer  that  makes  an  
offer  often  has  an  agent  representing  them,  and  the  buyer  insists  on  paying  their  agent  from  escrow.  In  addition,  
the  buyer  often  expects  to  share  in  the  discount.  The  seller  never  really  knows  what  maximum  exposure  would  
have  allowed  them  to  net  on  their  property.  So  even  what  appears  to  be  a  commission-­‐free  sale  often  has  a  3%  fee  
embedded  within  it,  and  many  times  the  seller  is  leaving  much  more  on  the  table  and  may  not  realize  their  liability  
until  it's  too  late.  
OC  Housing  News  and  Akason  Realty  Consultants  are  one  of  the  most  active  buyer's  agent  teams  in  Southern  
California.  We  have  over  6,000  buyers  in  our  system  looking  to  purchase  a  home  in  Orange  County,  and  we  receive  
an  additional  250-­‐300  requests  every  month.  This  gives  our  sellers  far  greater  exposure  than  other  agents  in  our  
market.  We  allow  our  sellers  to  leverage  this  advantage  by  offering  them  the  opportunity  to  hook  up  with  one  of  
our  buyers  at  no  cost  on  the  sell-­‐side  of  the  transaction.  

info@ochousingnews.com  

949.769.1599  

Page  3  of  24  

 

 

 

No  Cost  Home  Sales  

If  you  decide  to  sell  your  property  through  Akason  Realty  Consultants,  we  will  search  our  extensive  database  of  
buyers  and  find  those  who  are  looking  for  a  home  just  like  yours.  One  of  our  agents  will  represent  you,  and  
another  agent  on  our  team  will  represent  the  buyer.  In  that  way,  we  avoid  the  conflict  of  interest  of  dual  agency  
and  represent  your  interests  when  selling  your  home.  If  we  can  negotiate  a  deal  with  one  of  our  buyers  without  
utilizing  our  full-­‐service  marketing  program,  we  will  handle  all  the  transaction  paperwork  with  no  fee  on  the  sell-­‐
side  of  the  transaction.  Except  for  the  3%  commission  on  the  buy  side,  it's  a  no-­‐cost  sale.  It's  the  lowest  cost  of  
sales  in  the  marketplace  today  where  representation  is  involved.  

WHAT  ABOUT  A  FULL-­‐SERVICE  MARKETING  PROGRAM  AND  LISTING  ON  THE  MLS?  
Many  people  will  want  to  list  the  property  on  the  MLS  to  gain  additional  exposure.  Using  our  full-­‐service  marketing  
program  often  brings  out  competing  bids  and  fetches  a  higher  price.  If  we  complete  a  full-­‐service  marketing  
program  for  your  property,  our  fee  is  negotiable,  and  we  will  help  to  determine  the  best  fee  structure  to  offer  to  
the  buy  side  to  motivate  buyer’s  agents  while  maximizing  your  net  proceeds.    
Once  a  property  is  in  our  full-­‐service  marketing  program,  we  may  still  find  the  buyer.  Some  sellers  don't  want  to  
negotiate  directly  with  our  buyers  without  a  full-­‐service  marketing  program  so  they  can  have  advantage  of  
competing  bids.  And  many  buyers  approach  us  that  aren't  currently  in  our  system  because  they  find  the  property  
through  our  marketing  program.  We  offer  a  lower  marketing  fee  if  you  sell  to  one  of  our  buyers.  This  normally  
puts  your  listing  cost  a  4%  to  4.5%,  which  is  the  same  cost  as  most  discount  brokerages.  

SELL  IN  45  DAYS  OR  WE'LL  PAY  YOU  $2500!  
We  have  so  much  confidence  in  our  ability  to  sell  your  home  under  any  market  conditions  that  we  will  guarantee  
we  will  sell  your  home  in  45  days  or  we  will  pay  you  $2500  at  the  close  of  escrow.  To  qualify  for  this  program,  we  
must  agree  on  a  reasonable  sales  price  near  values  set  by  recent  comparable  sales.  If  priced  properly,  we  can  
utilize  our  massive  buyer  database  and  superior  marketing  techniques  to  find  a  motivated  buyer  for  your  property.  
If  we  can't  find  a  buyer  for  the  price  we  agree  on,  we  will  pay  you  $2500!  Guaranteed!  

GUARANTEED  MAXIMUM  EXPOSURE  MARKETING  PLAN  
We  are  not  a  discount  listing  service.  We  are  full-­‐service  marketing  and  sales  professionals.  We  work  with  each  
seller  to  establish  a  marketing  program  unique  to  their  property  and  desires.  Our  marketing  efforts  include  the  
following:  


Consultation  with  Shevy  Akason  on  improvements  and  options  to  give  the  seller  a  return  on  the  money  
spent  by  maximizing  sales  price  and  minimizing  time  on  the  market.    



Advice  regarding  a  mini-­‐stage,  full  staging,  or  not  to  stage  a  home  from  Shevy  Akason.    



Shevy  Akason  will  work  directly  with  the  seller  to  develop  a  marketing  strategy  that  may  include  
numerous  traditional  and  non-­‐traditional  marketing  and  pricing  strategies  and  advise  on  counter-­‐offers  
and  negotiations  of  the  sale.    



Shevy  will  advise  the  seller  on  price  and  terms  for  counter  offers  including  possible  lease  backs,  
inspections,  contingencies,  and  warranty  options.    



A  custom  property  web  site  is  developed  for  the  home.    



Professional  photographs  will  be  taken  of  the  property.    



Akason  Realty  Consulting  and  Evergreen  Realty  carry  errors  and  omissions  insurance  protecting  you  from  
any  liability  if  there’s  a  problem  with  the  transaction.  



We  always  fully  cooperate  with  all  real  estate  agents  and  brokerages  to  assure  that  the  property  get's  
maximum  exposure.    

info@ochousingnews.com  

949.769.1599  

Page  4  of  24  

 

 

 

No  Cost  Home  Sales  



Access  to  Shevy  Akason's  network  of  advisers  including  contractors,  title  and  escrow  services,  lenders  to  
cross  qualify  buyers  and  other  professionals  with  a  proven  track  record  of  performance.    



The  property  will  be  featured  on  Zillow  and  Trulia,  and  because  we  are  premier  agents  for  both  Zillow  and  
Trulia,  our  clients  properties  are  featured  and  get  maximum  exposure.    



The  home  will  be  equipped  with  immediate  feedback  request  technology  that  creates  a  log  in  and  
password  for  our  sellers  and  notifies  them  when  showings  occur  while  instantaneously  sending  out  a  
survey  request  to  the  agents  for  buyers  that  have  seen  the  home.    



The  property  may  be  featured  in  the  Orange  County  Register,  pending,  seller's  desired  marketing  plan.    



The  property  may  be  featured  on  Radio  programs  such  as  Nelson  Radio,  pending  seller's  desired  
marketing  plan.    



The  property  may  be  featured  in  local  neighborhood  real  estate  publications.    



And,  of  course,  the  property  will  be  featured  on  the  OC  Housing  News,  the  mostly  widely  read  real  estate  
site  focusing  on  Orange  County.  

With  a  properly  executed  marketing  plan  designed  and  executed  by  our  professional  staff,  we  will  sell  your  home  
in  the  shortest  time  for  the  highest  price.  

WHAT  WE  OFFER  


We  deliver  superior  marketing  service.    



We  provide  a  guarantee  of  performance  or  fees  are  credited.  And  we  offer  the  most  competitive  fee  
structure  in  the  area.    



We  enable  sellers  to  maximize  their  net  proceeds.  

If  you  sell  your  home  through  us,  we  can  sell  directly  to  one  of  our  buyers,  without  completing  our  Guaranteed  
Maximum  Exposure  Marketing  Plan,  for  a  3%  total  fee.  If  you  want  your  property  marketed  with  our  fall  marketing  
plan,  and  if  we  sell  to  one  of  our  buyers,  the  total  fee  is  4%  to  4.5%  which  is  competitive  with  the  lowest-­‐cost  
listing  agents  in  the  marketplace.  If  you  sell  with  us  and  don't  contract  with  one  of  our  buyers,  your  total  fee  is  
negotiable.  We  provide  full-­‐service  agent  representation  regardless  of  the  fee  charged.  
List  with  us,  save  money,  and  get  the  best  representation  in  the  market  today!  
Please  help  family,  friends,  colleagues  and  anyone  that  you  know  that's  considering  selling  by  sharing  our  unique  
and  innovative  program  today!  
 
 

info@ochousingnews.com  

 

949.769.1599  

Page  5  of  24  

 

 

 

No  Cost  Home  Sales  

Selling  for  top  dollar  is  an  art  (and  most  agents  aren’t  artists…)  
THE  ABC’S  OF  REAL  ESTATE  MARKETING  (WHAT  MOST  AGENTS  DO)  

Advertise  themselves  
Bang  a  sign  in  your  lawn  

Create  an  ad  
Download  your  listing  to  the  MLS  
Encourage  their  office  to  show  it  
Figure  they  might  try  and  Open  House-­‐  open  houses  don’t  sell  listings,  they  are  used  to  generate  
business  for  agents.    

Get  on  their  knees  and  pray  it  will  sell  
72%  of  homeowners  are  dissatisfied  with  their  agent’s  performance,  the  major  reason;  Poor  communication  

 

 
 
 
 
 
 
 
 
 
 
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No  Cost  Home  Sales  

How  Most  Agents  Operate  

 

 

 
How  We  Operate  
The  ultimate  home  selling  system  

 

 
 

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No  Cost  Home  Sales  

 
Each  member  of  our  team  has  a  specific  role  to  play  in  the  selling  of  your  home.  
 STAFFING  REAL  ESTATE  TEAMS  OF  THE  FUTURE  

 
Akason  Realty  Consultants  are  the  number  1  team  out  of  over  1000  agents  at  
Evergreen  Realty  for  sales  volume  in  2009,  2010,  2011,  and  2012.    
KEY  PERSONNEL  
Shevy  Akason  –  ARC  team  lead  a  division  of  Evergreen  Realty  
Credentials:  


Number  one  agent  at  Evergreen  Realty  in  2009,  2010,  2011,  and  2012  



Chosen  to  represent  to  trustee  sale  buyer  in  Orange  County  



Bachelor  of  Arts-­‐  Claremont  McKenna  College  2003  



Academic  All  American-­‐  NDSCS  2001  



Associates  Degree-­‐  NDSCS-­‐  Business  Administration  2001  

Larry  Roberts  –  ARC  a  division  of  Evergreen  Realty  
Credentials:  


Twenty  years  work  experience  in  real  estate  development  and  market  analysis  



Master  of  Science  in  Land  Development  -­‐  Texas  A&M  University  1994  



Bachelors  of  Science  -­‐  University  of  Wisconsin  at  Stevens  Point  1992  



Primary  writer  for  the  OC  Housing  News  



Author  of  The  Great  Housing  Bubble  

info@ochousingnews.com  

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No  Cost  Home  Sales  

Randy  Rector  –  CEO  of  Evergreen  Realty    
Credentials:  


Licensed  California  Real  Estate  broker  and  CPA    



CEO  of  Escrow  Options  Group,  Inc.,  and  Evergreen  Realty  and  Associates,  Southern  California’s  third  
largest  brokerage.    



Board  of  directors  for  the  Orange  County  Association  of  Realtors,  and  Trustee  for  the  board  of  Realtors  
political  action  committee.    



After  graduating  from  California  State  University  Fullerton  Mr.  Rector  worked  for  KPMG  Peat  Warwick  as  
a  CPA  and  led  their  auditing  management  teams  throughout  various  Orange  County  businesses  in  an  
effort  to  streamline  their  business  and  financial  operations.    



Mr.  Rector  officially  joined  Evergreen  Realty  in  the  summer  of  2005  as  its  CEO  and  has  helped  to  
streamline  operations  and  grow  the  company  and  agent  base  to  over  850  agents.    

Rana  Swedan  –  Transaction  Coordinator  and  assistant  to  Shevy  Akason  for  ARC  Group      
Credentials:  


Top  listing  agent  at  Martin  Levy  and  Associated  in  the  Bay  area  3  months  in  a  row  



Has  coordinated  over  100+  transactions  



Licensed  real  estate  agent  since  2003  

George  Ross-­‐  Buyers  agent  and  commercial  specialist  
Credentials:  


Director  of  Land/asset  disposition  and  asset  management  2006-­‐2009  



Principal/Owner  of  Ross  Real  Estate  1992-­‐2006  



Director  of  Real  Estate  La  Mancha  Development  1987-­‐1992    



B.S.  Business  Administration  Finance/  Real  Estate  from  the  University  of  Southern  California    

Case  Studies  
EXAMPLE  1;  FINANCE  AND  MARKET  EXPERTISE  
 

Case  Study;  23047  Via  Pimiento  B4,  Mission  Viejo,  CA  MLS#  S602289  
1)
2)
3)
4)
5)

This  property  was  foreclose  on  by  JP  Morgan  Chase  On  06/29/2009    
Listed  it  as  an  REO  on  9/4/2009  at  $173,300  with  Coldwell  Banker.    
The  property  fell     out   of   escrow   twice   because   high   HOA   delinquency   prevented   buyers   from  
obtaining  financing.    
Shevy   Akason,   found   a   lender   that   could   finance   property   in   the   community   despite   high  
delinquency   and   instructed   his   cash   investor   to   buy   the   property   closed   on   11/24/2009   for  
$157,000.  
The   investor,   per   the   instruction   of   Shevy   Akason   put   circa   $6000   into   the   property   and   Shevy  
relisted   it   on   1/11/2010   and   sold   it   for   $200,000   with   a   close   of   escrow   less   than   60   days   after   the  
list  date  on  3/1/2010.    

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