lead acquisition model howard rambin .pdf

File information


Original filename: lead_acquisition_model_howard_rambin.pdf
Title: Lead Acquisition Model
Author: infusion-4

This PDF 1.5 document has been generated by Microsoft® PowerPoint® 2013, and has been sent on pdf-archive.com on 10/09/2014 at 14:00, from IP address 76.183.x.x. The current document download page has been viewed 732 times.
File size: 150 KB (1 page).
Privacy: public file


Download original PDF file


lead_acquisition_model_howard_rambin.pdf (PDF, 150 KB)


Share on social networks



Link to this file download page



Document preview


Lead Acquisition Model
Indirect Marketing Programs

Direct Marketing Campaigns
Paid
Search

Online
Ads

Email

Phone

Event

Response
Source

Organic
Search

Channel
Partners

Public
Relations

Website Form

Prospect
Activity

Website Form
2

Lead
Acquired

Reply To Email
Inbound Phone Call

* Website Visitor

Visits Web Page
Fills Out Form

Initial Drip Marketing Sequence
6 Step Email Drip Sequence:

Explicit Profile Score
(title, industry, etc.)

Implicit Activity Score
(webpage visits, Fills Out
Form)

1. Appropriate Person
2. Introduction
3. Website Introduction
4. About Howard
5. FAQ/Blog
6. Infographic

1. Lead Acquisition
2. Lead Scoring
3. Lead Nurturing
4. Lead Assignment
*Website visitors will not
be individually
tracked/scored until they
submit form or click on
email link.

Blog Form
Coming Soon

Lead
Acquired

Lead Scoring

Client
Referrals

Orange Boxes Indicate
Marketing Automation
Software Activation:

Response Source

Website Form
1

Referral
Sites (blog)

Lead Assignment

Prospect Score = 400+

Lead
Qualified

Lead Score Increases in Points Until Qualified (Sales-Ready)

CRM System

Measure Campaign ROI


Document preview lead_acquisition_model_howard_rambin.pdf - page 1/1


Related documents


lead acquisition model howard rambin
us service academies packet 2016 rev3
hw inc white paper 2017
dasa ug 2016 brochure 21 04 2016 1
drivenbi june agreement v5 2 1
jobchain white paper

Link to this page


Permanent link

Use the permanent link to the download page to share your document on Facebook, Twitter, LinkedIn, or directly with a contact by e-Mail, Messenger, Whatsapp, Line..

Short link

Use the short link to share your document on Twitter or by text message (SMS)

HTML Code

Copy the following HTML code to share your document on a Website or Blog

QR Code

QR Code link to PDF file lead_acquisition_model_howard_rambin.pdf