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Rise & Shine Post Report 2014 .pdf



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Rise & Shine 2014 Post Event Report

1

Rise & Shine 2014
Dear Partners and Supporters,
We are pleased to bring you the official Rise & Shine 2014 Post
Event Report.
This report shares an overview of Rise & Shine 2014 that will provide
you with valuable information on the event’s production, marketing
and media campaign as well as feedback from the event’s
participants.
We would like to extend our tremendous gratitude to all our
sponsors, partners and exhibitors for their support, commitment and
for contributing to our standing as Singapore’s largest parenting
event and most influential show dedicated to children’s holistic
development.
We look forward to continuing our role as a valuable long term
partner of children’s holistic development and we will be back for our
3rd edition that is even bigger and better.
All the best,

The Rise & Shine Team

2

Contents

Introduction …………….......................................

2

Sponsors, Partners & Exhibitors ……………......

4

Rise & Shine 2014 Summary Figures……............

5

Enriching Highlights for Parents ………….……...

7

Enriching Highlights for Children ………………..

19

Family Entertainment Highlights

……………….

10

……………………………………..

12

Photo Gallery ………………………………………

14

An Impressive Marketing Campaign ………….....

19

Testimonials

3

A Big THANK YOU to our Sponsors & Partners
Rise & Shine thanks our sponsors and partners for their dedication, support, commitment
and for contributing to the success of Singapore’s largest parenting event and most
influential show dedicated to children’s holistic development.

Founding Sponsor: Wyeth Nutrition/S-26
Presenting Sponsor: Great Eastern
Official Card: American Express
Official Entertainment Partner: Disney Junior
Official Preschool: Modern Montessori International
Official Multimedia Sponsor: Singtel
Official Car: Volkswagen
Main Sponsors:
PN Kids
Thomas & Friends
Official Partners:
Families for Life

Mount Alvernia

Ministry of Social
and Family
Development

National University
Hospital

People’s
Association

Thomson Medical
Centre

NTUC U Family
Supported by: Health Promotion Board
In Celebration of: International Year of Family
Media Partners:
The Asian Parent, Weekender, Young

4

Rise & Shine 2014 Summary Figures
86,842

Exhibition Visitors

180

Industry Leading Sponsors,
Partners and Exhibitors

5,000

Goodie Bags Distributed to
Targeted Crowd*

57

Kids Trial Classes

1,317

Registrants for Parenting
Workshops

10

Sponsored Contests

816

Participants in Contests and
Stage Activities

9

Parenting Workshops

803

Sign-ups for Kids Trial Classes

3

Full Days of Fun
Enriching Event

* Registrants who attended parenting workshops, kids trial classes, contests, stage talks and minimum spend requirements of $600

5

Rise & Shine 2014 Summary Figures
Did you know…

• 50% of parenting workshops tickets
were sold within 3 weeks!

TOP 10 on what visitors loved
about Rise & Shine 2014*:

• 94% of visitors came with the
intention to purchase educational
products and/or services!

1.  Great deals and discounts off premium
toys & learning resources
2.  Enrichment and educational
programmes varieties
3.  Kids Trial Classes
4.  Exclusive deals for enrichment and
educational programmes
5.  Disney Junior Meet & Greet
6.  Fun activities at booths and stage for
children
7.  Great choices of brands/products/
services under one roof
8.  Conveniently located
9.  Well-organised with great service
offerings e.g. concierge service, good
queue system, friendly staff
10.  Informative parenting workshops

Congrats on the successful Rise & Shine event! We were at the event on Saturday and we
spent 5 hours there but that wasn’t enough since we decided to spend our Sunday there too.
The kids enjoyed themselves very much at the classes and we bought several good quality
toys and educational items at the event. Looking forward to the next one! - Jenny Ong

*results were taken from a survey exercise with sample size of 300
adults who attended the event

6

Enriching Highlights for Parents
PARENTING WORKSHOPS
Rise & Shine 2014 offered a platform to address pertinent challenges faced by most parents such as disciplinary handling and approaches
in nurturing creative and critical thinkers. Workshops were led by internationally & locally renowned experts where practical insights to
raising brighter and happier children were shared with parents in an interactive manner.
WORKSHOP TOPICS

•  What if my child is gifted?
• 
• 
• 
Me and my husband signed up for 3 workshops on Saturday and Sunday and we
thought all the sessions were very useful for new parents like us and very well-covered
by the speakers. We were also very impressed with the organization skills, goodie bag
contents and helpful staff at the counters. This is our first time attending a workshop for
parents and we will certainly recommend every program organized by Rise & Shine to
our friends and be back for more ourselves! Great job! - Chia Simin

• 
• 

by Ms Pamela Lim
Creative Thinkers of the 21st Century – How you can help your child
be one
by Ms Helen Marjan and Ms Anita Wilks
Mastering the art of Attachment Parenting: Bring out the best in
babies and the best in parents
by Dr Peter Sears
Raising smart and ALSO well-behaved child - Is it true that we
shouldn’t spare the rod and spoil the child?
by Dr Peter Sears
Raising smarter child: From birth to preschool
by Dr Peter Sears
Raising an independent Learner
by Mr Stephen John Dale and Ms Vicky Peng

Brought to you by:

7

Enriching Highlights for Parents
RENOWNED SPEAKERS

Dr. Peter Sears

Ms Pamela Lim

Ms Helen Marjan

Ms Anita Wilks

Mr Stephen John Dale

Ms Vicky Peng

Mr Frank Ng

Renowned Pediatrician
and Author
Contributor of world
famous parenting online
portal: AskDrSears.com

Founder of AllGifted.com and Senior
Lecture, Singapore
Management University

Joint Managing Director
& Director of Studies,
Lorna Whiston Schools

Senior Consultant of
Lorna Whiston Schools

Master Trainer @ Mind
Power Academy
Business Support
Manager, Modern
Montessori International

Curriculum Developer
@ Modern Montessori
International Academy

Director
Financial Services,
Great Eastern Life

8

Enriching Highlights for Children
KIDS TRIAL CLASSES
Rise & Shine 2014 featured 57 kids trial classes conducted by top enrichment and
preschools in Singapore. This provided parents and children with unique opportunities to try
out different variety of classes from crafts and cooking to self-defense, academics and
music. Classes were tailored to fit specific age groups, carefully designed to hone mental
dexterity and develop children’s capabilities beyond the academics.

Brought to you by:

CLASSES:

• 2 Minutes of Fame by Magic Fiddler
• Little Groovers Dances by Little Groovers
• Yamaha Junior Course by Yamaha
• Ossia Music School Kiddies Programme by Ossia Music School
• Broadway Kiddies by Madison Academy of Music
• Helen O’ Grady English Speech & Drama by Helen O’Grady
• Young Chefs Academy by Young Chefs Academy
• My UFO Guardian by Art Speaks Studio
• Little Art Bug by My Little Art Bug
• Plates of Imagination by McCoy
• Loopdedoo Maker by Tender Gaia
• Rugbees Trial by Rugbees
• Ready Steady Go Kids Multi-Sports and Exercise Programme by
Ready Steady Go Kids
• Krav Maga Self Defense System by Krav Maga
• Gymnademics Trial Class by Gymnademics
• Brainy Moves, Science-based Holistic Brain Training by Brainy
Moves
• KinderGolf by KinderGolf
• Kids Yoga by COMO Shambhala Urban Escape
• Jelic Brain Programme by Jelic
• Jurassic Jumble by Logicmills
• Eye Level Maths by Eye Level
• Why Modern Montessori by Modern Montessori International
• People Impact IQEQ Programme by People Impact
• Learning Vision by Learning Vision
• Flash Alphabet & Phonics by McCoy
• Greentree Montessori by Greentree Montessori

9


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