03 ASM Forum Doc Hong KongFINAL (PDF)

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Asia Streaming Media
Forum 2014.

October 6–10
Hong Kong



Join your peers from the ranks of ‘C’ level executives and Digital Business
leaders across the media and entertainment industries to gain valuable
knowledge. From technology solutions to content rights, monetisation to
analytics, the consumer experience to business models – the ASM Forum is an
unprecedented and uniquely focused leadership event.
Media content distribution, consumption and monetisation models are changing fast.
The rapidly emerging streaming media market is being resourced by global cloud
computing, comprehensive platforms, sophisticated delivery networks, intelligent
monetisation solutions and the migration of advertising from traditional media.

The Asia market is unique:

This year APAC will have more connected smart

Growing and insatiable consumer demand for
streaming media

Powerfully relevant local Asian content is crossing
borders within the region

Major piracy and monetisation challenges

phones than all of the rest of the world!

Varying network infrastructure in the region, with
some countries leading connectivity globally whilst
others are still developing

The ASM Forum has limited spaces for select senior executives by invitation only. It is a closed Forum
(no press) and comprises a series of knowledge leadership presentations and open question and answer
discussions by topic (see agenda). To avoid disappointment please act promptly to secure your registration.

Tony founded and built the leading media production and distribution
business MCM over 3 decades. With deep experience in radio,
television and online media, MCM is a major creator, licensee and
distributor of multi-platform content. Since 2006 MCM funded and
developed the online media platform business, Movideo. Movideo
Tony McGinn
Founder, Executive Chairman
MCM Entertainment Group Ltd.

resources media and entertainment publishers to manage and
monetise video content across connected devices. Today Movideo
partners some of the world’s and Asia’s biggest media companies.
Paul Johnson, widely recognized as one of the leading innovators in the area
of digital content monetization for the Media and Entertainment industry,
founded MPP Global Solutions in 2000. As MPP’s CEO, Paul has built one
of the fastest growing eCommerce and paywall companies, which delivers
outstanding customer experiences and purchase journeys for clients like
BSkyB and the Daily Mail Group. Paul has worked with many of the biggest

Paul Johnson

media companies in the world to build the award-winning platform, eSuite.

CEO, MPP Global Solutions

Andre is the Director, Global Alliances North Asia for EdgeCast Networks.
Before joining EdgeCast, Andre was working at Cisco System between 2008
and 2012 supporting Cisco partners to drive customer adoption of Unified
Communications and Collaboration (UCC) solutions. Before that Andre was
working in the telecom sector in different Asia countries for 13 years. Andre
has diverse experiences in telecommunications, SaaS and IaaS industries.
Andre Cheung
Director, Global Alliances
North Asia, Verizon Digital

Andre graduated from The University of Hong Kong with a Bachelor degree
in Computer Engineering. Andre currently holds PMI PMP and (ISC)2 CISSP.

Nick has over 20 years of global media experience including full service agency,
television, radio and 16 years of digital media. After spending a decade at
Microsoft (MSN) running their regional and global sales teams, Nick joined
Adconion Media Group shortly after launch and served on their executive
team. Nick was responsible for the global media sales and the global rollout of
video, branded entertainment and the management of their video portal.
Nick Higgins

Managing Director,
Streaming Media Solutions

During his tenure, the company achieved explosive growth expanding
from 5 to 26 offices in 18 countries and over 800 employees.
Chin-Tang Chin is the director of Marketing and Operations Group (M&O) in
Microsoft Hong Kong. He is responsible for leading business operations,
marketing strategy, the overall performance of business groups, as well as
driving the company’s transformation in local community. Prior to his current
role, Chin-Tang was the director of Developer and Platform Evangelism
(DPE) group in Hong Kong subsidiary. Chin-Tang joined Microsoft in

Chin-Tang Chin
director of Marketing & Operations
Microsoft Hong Kong limited

1998 as a software engineer in Microsoft headquarters in Redmond.

The Forum Agenda • Hong Kong Oct 8
Understand the resources of the ‘Cloud’ and how it can be the foundation for your premium online media business
at home, across the region and around the world. Learn how to go to market with robust and agile product offerings
managed end-to-end by powerful platforms. Study one of the world’s most successful streaming media businesses
with a deep review of Great Britain’s BSkyB premium online video marketing and monetisation strategy. Discover
future CDN technologies and the unique delivery challenges and solutions across Asia. Gain a strategic advantage by
exploring the fast changing world of advertiser funded premium online video globally - and what that means for Asia.
Most importantly question, discuss and debate with presenters and your peers both the challenges and solutions that
will help secure streaming media success for your business.



presenter / facilitator

9.00 – 9.20

Registration & Coffee

9.20 –10.00

Cloud for Enterprise

Chin-Tang Chin


Video Cloud Management

Tony McGinn


Video Delivery in Asia

Andre Cheung




BSkyB case study: Growing revenues
and audience through online video

Paul Johnson

12.20 –1.00

Advertising Funded VoD

Nick Higgins

1.00 – 1.20

Local Case Study

1.20 – 2.20

Light Networking Lunch

Click here to register



Training Theatre,

Claire Moylan

Core F, Level 3, Cyberport 3,

Event Coordinator

100 Cyberport Road,


Hong Kong

+61 3 9635 6654 / +61 416 356 561

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