2015 PG MARKETING PLANNER.pdf

2015 INTEGRATED MARKETING PLANNER

2 | THE GROCERY MARKET

What are you doing to reach
retailers with your brand’s message?
Supermarket sales are growing slowly—less than 1% a year over the
last four years* after adjusting for inflation—but that doesn’t mean
there aren’t growth opportunities for CPG companies.
Regional chains and independents are showing significant
increases and are having a powerful impact on the markets they
serve. They’re the high-growth segment of our industry.
Source: U.S. Department of Labor Bureau of Labor Statistics; Progressive Grocer market research 2014

Retailers can’t buy
what they can’t see.

Are you being heard?

It’s as true as ever— if you want
to grow sales, you have to build
awareness.

WHOLESALERS
RETAILERS

MANUFACTURERS

BROKERS

SALES

PREFERENCE

AWARENESS

DISTRIBUTORS

Unless you’re among the largest
manufacturers, your message goes only
as far as your distribution network.