Mariano Agustin Favia Resume .pdf

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Mariano Agustin Favia – 02/02/1988
0423-738-440 (mobile) / Skype: marianofavia

02-2006 / 12-2009

Buenos Aires Institute of Technology (ITBA)
Bachelor Degree in Business Administration & Systems (BBAS)

Buenos Aires, Argentina

07-20013 / Present

Milan Direct
Junior Marketing Manager

Report to Senior Marketing Manager & CEO.

Responsible for Online Marketing Actions including Social
Media, E-mail, SEO and Search Engine Marketing including
Budget Management.

Duties include PR Alignment & Content Assistance.

Melbourne, Australia

01/2012 – 04/2013 (NASDAQ: MELI)
Head of Social Media

Reported to Latin America’s Senior Marketing Director.

Responsible for MercadoLibre’s Social Media Strategy for the
Latin America Region.

Sponsored Social Apps projects within MercadoLibre’s platform.
Responsible for Social Media's advertising including Budget
 Created customer care team to support Social Media’s needs
 Multi-Agency Management experience.

Buenos Aires, Argentina



Buenos Aires, Argentina

Online Business Development Manager (03-2011 / 01-2012)

Reported to Latin America’s Senior Marketing Director.

Responsible for performance of business partners in Latin
America Region (Ex. Brazil).

Created Dell’s fidelity program for partners and managed
Employee Purchase Program.
 Responsible for Dell’s partnership with Banco de Chile (Chile),
Banco Frances (Argentina), LAN Airlines (Argentina and Chile),
Banco Bancomer (Mexico), American Express (Argentina and
Mexico) and Banco Santander (Chile and Mexico).
Online Demand Generation Sr. Analyst (03-2010 / 03-2011)

Responsible for Social Media’s content initiatives.

Implemented Radian6 monitor tool for Latin America Region (Ex.
 Coordinated Customer Care team.
Brand Operations Analyst (03-2009 / 03-2010)

Responsible for Dell’s Internal Search Optimization and Search
Engine Optimization for Latin America Region (Ex. Brazil).

Product Launch Operations.

08-2010 / 12-2011

Buenos Aires Institute of Technology (ITBA)
E-commerce Assistant Professor

Buenos Aires, Argentina


Google Adwords Certified Professional.
Speaker at E-commerce Day discussing E-commerce Strategies. (Santiago de Chile, Chile)
Champion Award for overall performance.
Bronze Award for World Cup Marketing Campaign and Radina6 Implementation


Bilingual Spanish / English, working proficiency Portuguese written and oral.

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