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seo bangkok expert1126 .pdf

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seo bangkok expert

Search engine optimization or SEO sounds complex to business owners who may be aware of its
importance but who lack the skills to implement it. While SEO generally boosts rankings in major
search engines, its main targets are the top rankings of search results pages of Google, the
world's leading search engine. By following a Google SEO guide, small businesses are able to
compete online with companies that are armed with sizable marketing budgets.
Basic Google SEO guide
Determine targeted keywords: Keywords are phrases which Internet users type in search fields to
look for web pages containing products, services or information they need. A web page containing
popular keywords in a particular industry is a good foundation for SEO. These are determined
through a process of brainstorming, research, analysis and testing.
Optimize website: Use the targeted keywords in various parts of a web page: title, meta
description, H1, text content, Alt image attributes, text accompanying video, and page URL. Use
simple text in the URL of each page and rename pages where necessary. Boost local search
results by adding essential business information such as the company name, address and phone
number at the footer of every page. Insert no-follow commands for links that are not intended for
indexing. A robots.txt file also guides search crawlers to pages for indexing.
Submit website to directories: Site directories such as Google Places are good sources of local
traffic. These drive Internet users to a website and to the doorsteps of a bricks and mortar

establishment. Submission of website details at these online directories is free. As a rule of
thumb, consistency in business information appearing across online directories influences
visibility in Google local search results. Conduct an online search of industry-specific directories
and add the website to all of these.
Submit sitemap: A sitemap in XML format shows Google search crawlers all the pages of a
website, and enables crawling and indexing. Create a sitemap and submit it to Google
Webmaster Central.
Create inbound links: Popularity is a major factor in search results and it is best indicated by the
number of sites linked to a web page. The source of a site's links is important; exchange links only
with relevant websites. Social networks such as Facebook and Twitter, blogs and forums also
provide good sources of inbound links. Integrate social networks with a website and leave
appropriate comments containing links at blogs and discussion threads.
Google's formula for ranking web pages is known as a search algorithm which considers and
calculates hundreds of factors known only to Google's search engineers. Due to changing Internet
behaviour and technology, the algorithm continues to experience modifications making SEO a
constant challenge for business owners. The right SEO service is backed by years of SEO study
and experience, and stays updated on the latest trends, making it the ideal Google SEO guide for
small business.

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