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Simple Explanation on How SEO Works .pdf


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Dallas Online Marketing Expert Simplifies Explanation on
How SEO Works

For many, especially those who are not familiar on how the web works, search engine
optimization is a very far-fetched topic and is only relegated to people who are tech savvy and
into online marketing. As a SEO practitioner for over a decade, I make it my responsibility to
explain how optimizing websites for search engines work to every prospect client in the simplest
way possible. If you are someone who doesn’t want to hear jargons and would just like to
understand how SEO works in layman’s terms, then you have to continue reading below.

What is SEO?
SEO stands for Search Engine Optimization. It is a process that involves a set of strategies to
help a website be seen on top of search results (Google, Yahoo, Bing) and rank for a specific
keywords. For example, if you are selling fondant cakes and you want to sell them to New
Yorkers, then the best keyword that you can use so that you will be found by potential customers
is “Fondant Cakes New York or New York Fondant Cakes”. SEO is designed to help searchers
(potential customers) easily find your product or services on the web.

How SEO Works?
Search Engine Optimization is composed of two major strategies – On-page Optimization
(processes that needs to be done on your website so that it would be easily seen by search
engines) and Off-page Optimization (processes that are done externally or on other webpages to
help your website rank on top of the search results).

How On-page Optimization Works?
The very foundation of SEO is on how you enhances your website on the inside so that search
engines like Google, Yahoo, and Bing can see it and rank it higher in search results. On-page
optimization can be compared to rigging up your sports car. You need to make sure that every
part of the machine is well maintained so that it can run fast and outrun your fellow racers. A
website is like a sports car. You need on-page optimization to make it outrank your online
competitors.

How Off-page Optimization Works?
Since getting the top spots in search results is quite important in SEO, off-page optimization
must be paired off with on-page optimization to get desirable results. Off-page optimization can
be compared to public relations companies to a politician. They need to create publicity using
tried and tested media channels to uplift the reputation of the politician to increase the likelihood
that people would vote for him in the upcoming election. In this comparison, the public relation
companies and what they do are the off-page optimization process and the politician is your
website. The voters are your potential customers.
In off-page optimization, every link, mention, and feature from another online channels can be
considered as votes telling search engines that your website is credible and should be rank higher
than any other websites in the same niche.

Why SEO?
When 70% of searchers click the non-paid (organic) results every time they look for product or
information online, then search engine optimization should be on top your internet marketing
strategy priorities. 93% of those who use the internet start their online experience with a search
engine. This figure alone should give you a hint how important SEO to help you put your
website in front of your potential customers.
Not getting found on the internet nowadays is equivalent to brand suicide. Thus, you have the
choice – to remain invisible or reap more profits using SEO by attracting more paying customers.
By Dallas SEO Expert - Qamar Zaman
This document is originally published at CNN iReport.


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