SkyRates Specs 2015 .pdf

SKY 2015 Advertising Rates
4-COLOR

1X

3X

6X

9X

12X

Full Page

50,740

48,210

45,660

44,395

43,130

2/3 page

38,050

36,150

34,250

33,300

32,350

1/2 page

30,440

28,910

27,400

26,635

25,870

1/3 page

22,840

21,690

20,550

19,980

19,410

1/6 page

14,200

13,500

12,780

12,425

12,070

Spread

96,420 91,320 86,260 84,730 83,200

B & W

1X

3X

6X

9X

12X

Full Page

35,480

33,710

31,930

31,045

30,160

2/3 page

26,610

25,280

23,950

23,285

22,620

1/2 page

21,290

20,220

19,160

18,625

18,090

1/3 page

15,970

15,170

14,370

13,970

13,570

1/6 page

9,930

9,440

8,940

8,690

8,440

Spread

67,420 63,860 60,320 59,250 58,180

COVERS

1X 3X 6X 9X 12X

2

61,900 58,820 55,710 54,165 52,620

3

59,370 56,410 53,420 51,940 50,460

4

64,440 61,230 57,990 56,385 54,780

2015 ADVERTISING DEADLINES
ISSUE

CLOSING DATE

MATERIAL DUE

JANUARY

11/10/14

11/18/14

FEBRUARY

12/8/14

12/17/14

MARCH

1/12/15

1/21/15

APRIL

2/9/15 2/19/15

MAY

3/11/15 3/20/15

JUNE

4/13/15 4/22/15

JULY

5/11/15

PRODUCTION CHARGES: (Non-commissionable) Ask your sales representative
for specific information about our advertising design services.
OTHER RATES:
• Guaranteed positions: 10% premium added to earned rate.
• BRCs: Rates upon request.
• Multi-page inserts: Rates upon request.
• A/B Splits: $2,500
• Bind-in Charges: $2,500
PAYMENT TERMS: Net 30 days from date of publication with approved credit.
Billing date is the first day of the month of cover issue. First-time advertisers must
submit credit application or provide payment in full with insertion order. The
content and placement of all advertising is subject to Delta Air Lines approval.
We recommend all images and verbiage be airline/flying friendly to facilitate this
process.

5/20/15

AUGUST 6/9/15 6/18/15
SEPTEMBER

7/13/15

7/22/15

OCTOBER

8/11/15

8/20/15

NOVEMBER 9/10/15

9/21/15

ADVERTISING INFORMATION:
Mary Beth Hachiya, Advertising Manager, 612.313.1788.

DECEMBER 10/13/15 10/22/15

Advertising info: 612.313.1788 | deltaskymag.com
F E AT U R I N G

F E AT U R I N G

F E AT U R I N G

MILAN
LOS ANGELES
BEIJING
VA N C O U V E R
PA R I S

F E AT U R I N G

SANTIAGO
AMSTERDAM
NEW ORLEANS
SHANGHAI
LO S A N G E L E S

// NYC'S BOROUGHS:

S E AT T L E
HONG KONG
LIMA
PA R I S
LOS ANGELES

1 CITY 5 WAYS

// TALK SHOW WITH

// SELLING VINTAGE
U.S. STYLE ABROAD

New

F OR T H E
BR E A ST C A NC E R
R E SE A RC H
FOU N DAT ION

CLU B DJs

The world’s most-read
onboard magazine

MADE

DETROIT
AUGUST 2014

AMERICAN

T HE I NCOM PARABL E RALPH LAUREN HAS
HEL PED DEFI NE AM ERI CAN HERI TAGE
I N FASHI ON, ST YL E AND
PHI L ANT HROPY P. 7 1

T rump

SoHo

P. 74

P. 40

The

Met

Fashion Week

T he H igh

Line

THE BILLIONDOLLAR SHARING
ECONOMY

Bloomberg

FROM
NATURE’S
ROSY
CREATIONS
TO
MAN-MADEentral
DESIGNS—
SE E I NG Park
PI N K
AROUND Ivanka
THE
WORLD

P. 65
BU I L DI NG

W HO A R E
SPI N N I NG F OR
M I L L IONS

GAME ON,

ALEXANDRA
WILKIS WILSON’S
GILT NETWORK

APRIL 2014

OCTOBER 2014

E X PLOR I NG

Z Ü R ICH ’ S

BY WAYS:
1 C I T Y 5 WAYS

AWA RE N E SS

P. 22

SEIZING
OPPORTUNITY
IN AMERICA’S
MOTOR CITY

// HONG KONG: 1 CITY 5 WAYS

// WHITE HOT REYKJAVIK

Harlem

EXPLORING THE
BEST OF MOTOWN:
1 CITY/5 WAYS
SEEKING ADVENTURE
AMONG SYDNEY’S
URBAN CHARMS

BARCELONA
N E W YO R K CIT Y
LONDON
MINNEAPOLIS
MEXICO CITY

// MILAN'S CULTURE OF COUTURE

MICHAEL CAINE

THE DETROIT TIGERS’
MIGUEL CABRERA:
INSPIRING THE CITY
HE CALLS HOME

Rooftop

L ounges

Yo rk

Brooklyn

Tracy
Morgan

Kristin Chenoweth

Why Alicia Keys (and other notables) consider
their town the greatest city on Earth.

JUNE 2013

GLOBAL
TASTEMAKERS
IN TOKYO

T ONE
INE IS JUS
ADAM LEV ’S MANY (HOT)
OF THIS CITY
STARS.
CREATIVE

BIZ TREND:
THE INTERNET
OF THINGS

CALLING

WARBY PARKER
AND THE
FUTURE OF
EYEWEAR

L.A.

A WALK ON
SYDNEY’S
WILD SIDE

LONDON

RICHARD BRANSON ON
THE FUTURE OF SPACE TRAVEL,
CURRENCY, THE ENVIRONMENT
AND HIS PLAN TO TURN THE
CARIBBEAN “GREEN”

VOICES
OF

WHERE
TO GO NOW
OUR HOT LIST
AROUND
THE GLOBE

WORLD

SERENA WILLIAMS
IS AT THE TOP OF
HER GAME, AND
SHE PLANS TO STAY
THAT WAY — ON
AND OFF THE COURT

WE WEAR IT. WE LOVE IT. WE WANT IT.
Why we can't get enough of
this billion-dollar industry

Sydney
Surprise

Heidi Klum
Means Business

The vibrant
Australian city is
enjoying a moment.
Why you should
go in 2013.

A model example
of a celebrity
who's turned fame
into retail gold.
SEPTEMBER 2013

FEBRUARY 2013

PUSHING THE

BOUNDARIES
SEPTEMBER 2014

SKY 2015 Mechanical Specs
BLEED ADS

NON-BLEED ADS

SIZE (inches) TRIM

BLEED

LIVE

NON-BLEED

Full page

8 x 10.5

8.25 x 10.75

7.375 x 9.875

7 x 9.625

2/3 Vertical

5.187 x 10.5

5.437 x 10.75

4.562 x 9.875

4.625 x 9.625

1/2 Vertical

5.187 x 7.625

5.437 x 7.875

4.562 x 7

4.625 x 7.125

1/2 Horizontal

8 x 5.187

8.25 x 5.437

7.375 x 4.562

7 x 4.625

1/3 Vertical

2.75 x 10.5

3.0 x 10.75

2.125 x 9.875

2.187 x 9.625

1/3 Square

n/a

n/a

n/a

4.625 x 4.625

1/6 Vertical

n/a

n/a

n/a

2.187 x 4.625

1/3
square
1/2 V

1/6
V

1/3
V

2/3 vertical
1/2 horizontal

BLEED ADS: Create ad to specified trim size and pull 0.125” bleed on all
four sides. Bleeds either trim out during manufacturing or, in the case of
fractional ads, crop out during magazine layout where applicable. Keep
critical design and type elements a minimum of 5/16” inside trim space (live
area).

PREFERRED FILE FORMAT: A high resolution (300 dpi) Adobe PDF or
PDF/X-1a with embedded fonts, CMYK colors, and flattened transparency.
ACCEPTABLE NATIVE-FILE FORMATS: Adobe InDesign, Adobe
Illustrator, Adobe PhotoShop. All images/elements must be 300 dpi at
100% size; TIFF or EPS preferred to a JPEG format.

NON-BLEED ADS: Create page layout document to specified non-bleed
size.

FONTS: PostScript fonts are strongly preferred; TrueType fonts can be
problematic. We are not responsible for errors caused by TrueType fonts.

SPREAD ADS: Create as two single pages. Perfect alignment of type or
design across gutter of two facing pages is not guaranteed. Allow a min.
of 0.25” safety at gutter of each page for design and type running across.
Indicate trim on furnished proof.

COLOR: Everything must be in CMYK format and color corrected. All other
color formats (RGB, Pantone/PMS…) will be converted to CMYK. We
are not responsible for colors which must be converted to CMYK. Overall
printing maximum density of all colors cannot exceed 280%.

UPLOADING INSTRUCTIONS: Upload ad materials via the web at:
mspaduploader.com
username: mspads
password: sonic
Follow the instructions to upload. Please fax a printed copy of uploaded
ad to 612-336-9281 or email a PDF proof to: jbenson@deltaskymag.com
We also accept ads on CD or DVD.

COLOR PROOFS: Please supply a SWOP certified color proof pulled from
supplied materials. If you do not supply a proof, we can provide one at
a charge of $75. If no proof is provided and you choose not to purchase
one we will not be responsible for any color issues with the printed
advertisement.
PLEASE NOTE: “Delta” may not be used in any advertising without
permission and cannot be used as part of a URL for tracking. The content
and placement of all advertising is subject to Delta Air Line’s approval. We
recommend all images and verbiage be airline/flying friendly to facilitate this
process.

PLEASE SEND ADVERTISING MATERIALS TO:
Sky Magazine, MSP Communications, Production Manager
220 South 6th St., Ste 500, Minneapolis, MN 55402
PRINTING SPECS: Heat-set, Web Offset, 133 Line Screen, Perfect Bound,
8” x 10.5” Trim

Advertising info: 612.313.1788 | deltaskymag.com
F E AT U R I N G

F E AT U R I N G

F E AT U R I N G

MILAN
LOS ANGELES
BEIJING
VA N C O U V E R
PA R I S

F E AT U R I N G

SANTIAGO
AMSTERDAM
NEW ORLEANS
SHANGHAI
LO S A N G E L E S

// NYC'S BOROUGHS:

S E AT T L E
HONG KONG
LIMA
PA R I S
LOS ANGELES

1 CITY 5 WAYS

// TALK SHOW WITH

// SELLING VINTAGE
U.S. STYLE ABROAD

CLU B DJs

The world’s most-read
onboard magazine

P. 74

MADE
P. 40

DETROIT
AUGUST 2014

AMERICAN

T HE I NCOM PARABL E RALPH LAUREN HAS
HEL PED DEFI NE AM ERI CAN HERI TAGE
I N FASHI ON, ST YL E AND
PHI L ANT HROPY P. 7 1

T rump

The

Met

Fashion Week

T he H igh

Line

THE BILLIONDOLLAR SHARING
ECONOMY

Bloomberg

New

F OR T H E
BR E A ST C A NC E R
R E SE A RC H
FOU N DAT ION

W HO A R E
SPI N N I NG F OR
M I L L IONS

GAME ON,

ALEXANDRA
WILKIS WILSON’S
GILT NETWORK

APRIL 2014

OCTOBER 2014

FROM
NATURE’S
ROSY
CREATIONS
TO
MAN-MADEentral
DESIGNS—
SE E I NG Park
PI N K
AROUND Ivanka
THE
WORLD

P. 65
BU I L DI NG

P. 22

SEIZING
OPPORTUNITY
IN AMERICA’S
MOTOR CITY

// HONG KONG: 1 CITY 5 WAYS

E X PLOR I NG

Z Ü R ICH ’ S

BY WAYS:
1 C I T Y 5 WAYS

AWA RE N E SS

SoHo

EXPLORING THE
BEST OF MOTOWN:
1 CITY/5 WAYS

Harlem

THE DETROIT TIGERS’
MIGUEL CABRERA:
INSPIRING THE CITY
HE CALLS HOME

SEEKING ADVENTURE
AMONG SYDNEY’S
URBAN CHARMS

BARCELONA
N E W YO R K CIT Y
LONDON
MINNEAPOLIS
MEXICO CITY

// MILAN'S CULTURE OF COUTURE

MICHAEL CAINE

// WHITE HOT REYKJAVIK

Rooftop
L ounges

Yo rk

Brooklyn

Tracy
Morgan

Kristin Chenoweth

Why Alicia Keys (and other notables) consider
their town the greatest city on Earth.

JUNE 2013

GLOBAL
TASTEMAKERS
IN TOKYO

T ONE
INE IS JUS
ADAM LEV ’S MANY (HOT)
OF THIS CITY
STARS.
CREATIVE

BIZ TREND:
THE INTERNET
OF THINGS

CALLING

WARBY PARKER
AND THE
FUTURE OF
EYEWEAR

L.A.

A WALK ON
SYDNEY’S
WILD SIDE

LONDON

RICHARD BRANSON ON
THE FUTURE OF SPACE TRAVEL,
CURRENCY, THE ENVIRONMENT
AND HIS PLAN TO TURN THE
CARIBBEAN “GREEN”

VOICES
OF

WHERE
TO GO NOW
OUR HOT LIST
AROUND
THE GLOBE

WORLD

SERENA WILLIAMS
IS AT THE TOP OF
HER GAME, AND
SHE PLANS TO STAY
THAT WAY — ON
AND OFF THE COURT

WE WEAR IT. WE LOVE IT. WE WANT IT.
Why we can't get enough of
this billion-dollar industry

Sydney
Surprise

Heidi Klum
Means Business

The vibrant
Australian city is
enjoying a moment.
Why you should
go in 2013.

A model example
of a celebrity
who's turned fame
into retail gold.
SEPTEMBER 2013

FEBRUARY 2013

PUSHING THE

BOUNDARIES
SEPTEMBER 2014