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EHC Campaign Guide .pdf

Original filename: EHC Campaign Guide.pdf
Title: s
Author: EMC

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Use the digital marketing platform to quickly and easily execute an EMC
Hybrid Cloud digital campaign.
Why a Hybrid Cloud campaign?
A private cloud may give your customers a secure, highperformance environment for their business-critical data and
applications. But can they integrate it safely with public clouds
to extend capacity, increase agility, and support other
workloads? Now they can with EMC Hybrid Cloud.
This campaign will help your customers understand how hybrid
clouds enable IT to effectively manage expenses, enhance
service delivery, and increase business revenue, while meeting
the expectations of the business.
Four ways to drive awareness and leads at no cost!
We’ve made it easy to execute this campaign on EMC’s digital
marketing platform.
We recommend implementing all of the following tactics for an
integrated approach; however, you can always- execute
campaign tactics individually.
The email and social content for this campaign drive traffic to
your Showcase.

This campaign includes:
A customizable email and landing page (hosted
within your Showcase)
 A ‘front page’ you can feature as the
landing page for your EMC Showcase
 Pre-written social posts on EMC’s Hybrid
Cloud solutions, which drive traffic to your
EMC Showcase Read more for a step-bystep guide on how to implement each
component of this campaign.

Step 1- Choose the
“Redefine Hybrid Cloud”
page as your featured
front page.

Begin by featuring the “Redefine Hybrid Cloud” front
page for your EMC Showcase.
The “Redefine Hybrid Cloud” front page replicates the full
Hybrid Cloud web experience offered on EMC.com. The content
includes the video entitled “EMC Hybrid Cloud Solution - The
Foundation of Hybrid IT”, three customer reference videos,
and dynamic graphic content explaining the full benefits of
Hybrid Cloud for your customers.
It only takes a few minutes to select or change your front
page. Simply log into the digital marketing platform console,
click on “Content Management”, then “Front Page”, and select
the “Redefine Hybrid Cloud” front page shown below.

Step 2- Customize and
Send the “Redefine
Hybrid Cloud” email to
your contacts

Next, select and customize the “Redefine Hybrid Cloud”
Leverage this email campaign by clicking on “Email
Marketing”, then “Create New Campaign”. Select the
“Redefine Hybrid Cloud” email in English, French or German,
and then follow the steps to customize the email and landing
page. Finally, upload your contact list and send!

“Redefine Hybrid Cloud” Email

“Redefine Hybrid Cloud”
Landing Page

Enable social syndication.
The social content developed for this campaign has been
categorized with the “Cloud” tag. To leverage social posts
pertaining to this campaign, first go to “manage content” and
ensure the “Cloud” tag is selected. Once this box is checked
(see below) content pertaining to this campaign will appear in
your stream of available content.

Now, you’re ready to customize and schedule the Hybrid Cloud
social content you would like to share.
The posts offered for this campaign point your followers to the
Hybrid Cloud pages and assets within your Showcase, thus
promoting your company and your website.

Register or access the digital marketing platform and begin
leveraging this campaign today.
Questions? The SharedVue Partner Experience team is ready to
help. Contact us by email or call 877-452-8756.

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