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Flash Campaign Guide .pdf

Original filename: Flash Campaign Guide.pdf
Title: s
Author: EMC

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Use the digital marketing platform to quickly and easily execute an
integrated campaign.
Why a Flash campaign?

Whether your customers need to accelerate a single
application, create a hybrid environment, or turbo charge their
entire storage system, they can get exactly what they need
with EMC’s Flash offerings.
This campaign will help your customers understand the
various EMC Flash options available, and position you as the
go-to partner for all of their Flash needs.
Four ways to drive awareness and leads at no cost!
We’ve made it easy to execute this campaign on EMC’s digital
marketing platform. We recommend implementing all of the
following tactics for an integrated approach; however, you can
always execute campaign tactics individually.
The email and social content for this campaign are set up to
drive traffic to your Showcase.

This campaign includes:

A customizable email and landing page
(hosted within your Showcase)
A ‘front page’ you can feature as the
landing page for your EMC Showcase
Pre-written Flash social posts, which
drive traffic to your EMC Showcase

Read more for a step-by-step guide on how to
implement each component of this campaign.

Step 1- Choose the
“Redefine Flash” page as
your featured front

Begin by featuring the “Redefine Flash” front page for
your EMC Showcase.
The Flash front page replicates the full Flash experience
offered on EMC.com and includes a Flash video and dynamic
graphic content explaining the full benefits of Flash for your
It only takes a few minutes to select or change your front
page. Simply log into the digital marketing platform console,
click on “Content Management”, then “Front Page” and select
the “Redefine Flash” front page.

Step 2- Customize and
Send the “Redefine
Flash” email to your

Next, select and customize the “Redefine Flash” email.
Leverage this email campaign by clicking on “Email
Marketing”, then “Create New Campaign”. Select the
“Redefine Flash” email in either English or German, and follow
the steps to customize the email and landing page. Finally,
upload your contact list and send!
“Redefine Flash” Email

“Redefine Flash” Landing Page

Step 3- Select and
schedule social posts
categorized with the tag

Enable social syndication.
The social content developed for this campaign has been
categorized with the “Flash” tag. To leverage social posts
pertaining to this campaign, first go to “manage content” and
ensure the “Flash” tag is selected. Once this box is checked
(see below) content pertaining to this campaign will appear in
your stream of available content.

Now, you’re ready to customize and schedule the Flash social
content you would like to share.
The posts offered for this campaign point your followers to the
Flash pages and assets within your Showcase, thus promoting
your company and your website.

Register or access the digital marketing platform and
begin leveraging this campaign today.
Questions? The SharedVue Partner Experience team is
ready to help. Contact us by email or call 877-452-8756.

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