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Platform Overview and Features
Website Optimization for the Global Enterprise
Instant gratification. Long-term growth. World-class support.
The time is right for website optimization. People on the web today are savvy, smart, and
Customers Using Optimizely
impatient – they’ve mastered the Internet and know how to navigate it well. This expertise
demands that online businesses deliver excellent website experiences. Optimizely is the
leading website optimization solution that‘s reshaping the way enterprises can respond to
their website visitors. Everyone from marketers to engineers at thousands of businesses
are using Optimizely to cater to the wants and needs of their visitors in real time.
Optimizely is the layer on top of the web that enables businesses to deliver better
experiences and drive bottom line improvements to their websites. Using Optimizely’s
powerful yet simple interface, testers create different versions of their web pages and
track how changes affect performance. The results can be shocking and unlock dramatic
Optimizely instantly enhances existing marketing programs for enterprises of all types.
No other platform on the market today balances a polished and nimble user interface
with technical capabilities like Optimizely.
Key Platinum Features
Visitors to your site are in search of a tailored experience. Understanding where they
come from and what they’re doing – or not doing – is a key ingredient in delivering those
personalized experiences. Our simple interface allows users to target tests based on
browsers, referral URLs, specific geographic locations like continents or cities, or any
Understanding how your tests perform for specific visitor types is the first step towards
delivering an optimized and tailored experience. Segmentation enables users to easily
do deeper analysis of visitor results. In the results dashboard you can easily breakdown
experiment data using pre-defined segments (e.g. mobile versus non-mobile visitors) or
customized segments (e.g. paid search campaign traffic).
No two testing teams are structured exactly the same. Optimizely’s platform is built to be
customized for your organization’s needs, even as they change. With user roles, you can
assign Administrator, Project Owner, Editor, or View Only permissions, ensuring the right
people have appropriate access to your organization’s Optimizely account.
Dedicated Technical Account Management
Our unrivaled customer support complements our platform’s unparalleled feature set. A
dedicated technical account manager (TAM) will guide you as you test with Optimizely
and will ensure your testing is successful, making it easy to execute complex tests even
when you don’t have technical know-how to do so. Account management includes
comprehensive on-boarding and ongoing support for all platinum customers.
55 New Montgomery St. #888 San Francisco, CA 94105
A big challenge for many organizations is knowing what to test. Optimizely’s consultants
Optimizely is a world-class website
optimization platform that enables users
with and without technical expertise to
make dynamic changes to their websites,
test the variations to live traffic, gather
immediate results and start achieving goals.
will help jump-start your testing program with strategy sessions and an initial audit of
your website. We can also connect you with our Certified Partners – an extensive network
of digital marketing agencies across the globe hand selected by Optimizely to augment
Mobile Web Testing
Today, more people than ever before are browsing your website from a mobile device.
Use Optimizely to design tests for mobile experiences on iPhone, iPad, Android phone, or
Optimizely helps more than 4,000 clients
drive more leads, sales and conversions
through simple website testing and
Android tablet users.
Optimizely By the Numbers
(As of April 2013)
Most companies today are already collecting data and analytics for their web properties.
In one click, Optimizely integrates with a wide range of popular analytics tools like
Google Analytics, SiteCatalyst, ClickTale and CrazyEgg, maximizing the ROI from each
one. Optimizely’s API gives you the power to seamlessly integrate your testing data into
any third-party platform.
visitors tested across
all customer websites
Why Enterprises choose Optimizely
With Optimizely, thousands of enterprises are making smarter decisions faster. Here’s
why businesses are making the switch:
Instant Gratification - Optimizely empowers businesses to move from concept to
execution to conversion faster than ever before. The Optimizely platform gives customers
the power to track real-time data about website visitors, gather actionable results, and
implement immediate changes to increase conversions on the spot.
Long-term Growth - With unlimited testing, enterprises can start with low-hanging
fruit and continue to iterate on big conversion ideas as they gain knowledge about site
visitors. Optimizely is built for enterprise-wide adoption - it’s easily scalable, maximizing
the ability for any member of any team be part of the testing process as it grows.
World-class Support - What makes Optimizely really shine are the people committed to
is unique in this space
in that it greatly
shortens the ‘concept
to execution’ cycle
that other vendors
your success. Optimizely supports its enterprise business customers with a customized
team dedicated to their success. Our team members come from a variety of backgrounds
— presidential campaigns to billion dollar start-ups to rocket science — in order to best
support customers’ diverse needs. We put your business goals and happiness at the
center of each and every decision.
55 New Montgomery St. #888 San Francisco, CA 94105