20140203 DemoScenario for MobileROI .pdf

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Original filename: 20140203_DemoScenario_for_MobileROI.pdf
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Author: 井上和佳

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Proposed Scenario for JR East : A Life Concierge App for Office Ladies
~An Office Lady goes out for rewarding her work accomplishment~


Wow, it is too late.
I have been
working hard ,
these days!



Next Day
See you tomorrow,
boss!

How’s your
feeling
today?

Gorgeous
restaurant
for single

Luxurious
single
night

Wow, my
favorite shop is
recently open at
this mall. This
bag looks good!
Let’s check it out.

Popular Sweets

1) Working late everyday

2)Finishing the work early
The shop is
located at 5th floor
of the mall named
LUMINE.

Turn left at
the gate
ahead

3)Launch our app
Thank you for coming,
Lisa!
A special discount is
applied!

4)Relative Info based on
customer profile


5)Voice navigation from an exit
Gate of a station to the shop

6)Voice navigation for
the floor information
of the shop

Thank you!

Thank you for coming,
Lisa! A free coffee
coupon is applied!



9)Go to café
(The coupon is issued via Beacon)

10)Pay the bill

Copyright © 2013-2014 NS Solutions Corporation, All rights reserved.

7) Buy a commercial good
(The coupon is issued via Beacon)
The food was
fantastic! What’s
next?
Hmm...there’s a
book store next to
this café. Should I
check it?

New item
lineup of my
favorite
brand bag

This café is
available to
seat now. Also,
one coffee is
complimentary.

I’m hungry
now!

8)Thinking of where to
eat after shopping

Congrats! 1 bonus
point is added to
your account!

♪♪♪

11)Acquire a point to redeem

Page. 1

The suggested data examples for JR East
 Transportation Usage Information


Frequently used train stations
– Where a customer lives and works

– Which train station is the favorite station for weekends?


Work style information
– When a customer goes to a work
– When a customer goes home

– When a customer takes the work off

 Store Usage Information






quently used store categories
Frequently used brand shops
Frequently used shops near a customer’s home
Frequently used shopping malls

Copyright © 2013-2014 NS Solutions Corporation, All rights reserved.

Page. 2


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