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Camelot Consultants 2014 .pdf



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Camelot Consultants
Business Consultants

5C , Ascot , 191, 6th Main Road, Defense Colony, Bangalore 560038

Company Overview
Camelot Consultants as Business Consultants deliver
(among other things)
• Creating Brand Identity and Marketing Communication plans
• Developing an entry strategy for new products/brands
• Developing an expansion strategy and plans for existing brands
• Trade channel strategy and implementation


Creating Standard Operating Procedures for both Retail and Trade channels

• Complete HR solutions

We believe..

..that with our experience we can offer cost effective Business solutions .

Our objective is not merely a Project Report, but consulting that will build brands
and will add to top and bottom line

Our People
Raghu Deshpande
Raghu is a Post Graduate from IIM Bangalore with over 28 years experience in the
areas of B2C Sales and Marketing, B2B Sales, Retail and Brand Consulting. He has
worked in diverse sectors including Paints, Apparel , Apparel Accessories and
Management Consulting and has had cross functional experiences as Business Head of
Sales/Marketing/Finance/Logistics.
Prior Experience Includes:
 For last 5 years Independent Consultant
COO-Vertebrand Management Consulting
Head of Operations –Weekender responsible for Sales, Marketing and Logistics
Business Head - Live-In Jeans
Head of Sales-Indus League (Scullers and Indigo Nation brands)
Head of Sales and Marketing-Coats India(Divn of Madura Coats)

Our People
Shyamala Deshpande
Shyamala is a graduate from the Institute of Hotel Management in Mumbai.
She brings over 26 years of hands-on experience in Hospitality Management ,
Retail, F &B Operations, HR and Training. She has had exposure to F&B
Operations, Sales, Retail, Business strategy development, HR and Training
Strategy and execution for new and scaling operations
Prior Experience Includes:
 President HR and Training- Café Coffee Day.(over 11 years)
 Manipal Hotels
 Sales , Operations roles in ITC Welcomgroup Hotels

Shyamala continues her long association with Coffee Day as a part time
employee and works on HR and L&D projects

Solution - 1
Creation and communication of a strategic
brand identity
Define

• Brand Values
• Brand Essence
• Unique Value
Propositions which
will differentiate
the Brand

Leading To

• Brand Positioning
• Conceptualizing
the Marketing
Communication
Plan

Resulting In

• Marketing
Communication in
sync with Brand
Identity and
Positioning
• Execution of the
Marketing
Communication
Plan

Solution 2
“Go to Market Strategy” for a new brand

Consumer
Research to
assess need
and size gaps

Create a
differentiated
positioning
and Business
Strategy
coming out of
Consumer
Insights

Pricing and
Distribution
Strategy

Business
Plan
Financial
Marketing &
Manpower
plan

Implementati
on Support
for a
mutually
agreed period

Solution 3
Trade Channel Management to improve the
efficiency of the sales force
Mapping out the
current channel
efficiency in
terms of costs
and delivery

Recommending
and
implementing
changes to
channel structure
to improve
channel
efficiencies

Evaluating
current Sales
Management
systems and
processes like
Beat plans ,
Reporting and
sales review
systems etc.

Devising and
implementing
Standard
Operating
Procedures to
improve Sales
Management
practices

Solution 4-Expansion Strategy for Retail Brands

Identification of
appropriate Model
of Expansion
Own Store vs
Franchisee Model
using a structured
evaluation model

Develop the
expansion model
including the
towns and cities to
be targeted

Supervise the
execution of the
Expansion Plan
Setting up the SOP,
training on SOP for
Operations , Sales
and HR processes

Review the
expansion by
creating
mechanisms to
evaluate Store and
People
Performance .
Implementation of
the plan


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