GeoffNewton Portfolio .pdf

GEOFF

NEWTON
GRAPHIC

DESIGN
PORTFOLIO

THE FOLLOWING PAGES PROVIDE EXAMPLES OF WORK IN THE CATEGORIES LISTED BELOW, THE CLIENT,
AND A DESCRIPTION OF THE TASKS UTILIZED TO COMPLETE THE PROJECT.

PEOPLE DON’T BUY

WHAT

YOU DO,
THEY BUY

WHY
YOU DO IT.
FROM SIMON SINEK’S TED CONFERENCE
HOW GREAT LEADERS INSPIRE ACTION

01 BRAND IDENTITY
02 INFOGRAPHIC DESIGN
03 SALES MATERIALS
04 ENVIRONMENTAL DESIGN
05 PACKAGE DESIGN
06 ADVERTISING
07 WEBSITE DESIGN
08 ANIMATIONS & VIDEOS
09 EMAIL CAMPAIGNS
10 ONLINE TRAINING COURSES
11 PRO BONO DESIGN

4-5
6-7
8-13
14-15
16-17
18-19
20-21
22-23
24-25
26-27
28-29

04

|

BRAND IDENTITY

BRAND IDENTITY

CASS KAKES

AHD CONSTRUCTION

TASKS INCLUDED

TASKS INCLUDED

• Logo creation for a start-up cupcake company implementing traits of the owner into the brand

• Creating an overall company logo and individual division logos for a construction firm
• Business card implementation utilizing the division logos and vertical layout to create
the appearance of a door on the back of the card

HEALTH CONNECTIONS

NEWT DESIGN

TASKS INCLUDED

TASKS INCLUDED

• Creation of graphic logo elements for a counseling service organization
• Utilizing the “H” and “C” lettering as the all-encompassing pillars of health

• Developing a logo for a start-up design business
• Business card implementation

|

05

06

|

INFOGRAPHIC DESIGN

INFOGRAPHIC DESIGN

COMPANY AWARENESS INFOGRAPHIC

COMPANY AWARENESS INFOGRAPHIC

AMERICAN FARM BUREAU FEDERATION

STANDARD REGISTER

TASKS INCLUDED

TASKS INCLUDED

• From concept to completion, developing an infographic design to promote a national, not-for-profit, farming agency

• Working with the client and copywriter to develop the customer’s Journey to Trust with the company and creating the
graphic representation
• Implementing the design into an animation and leave behind

|

07

08

|

SALES MATERIALS

SALES MATERIALS

PRODUCT BROCHURE
ARCHITECT SELLSHEET

HUMANA
TASKS INCLUDED
• Laying out a product brochure for a health insurance provider utilizing client photography, color, iconography, and
typography to create an easy-to-read layout with a wide-breadth of information

RESIDENTIAL PRODUCT BROCHURE

PRODUCT BROCHURE

STYLECREST, INC.

OLDCASTLE, INC.

TASKS INCLUDED

TASKS INCLUDED

• From concept to completion, developing a deck and railing product brochure
• Utilizing product imagery, color, and typography to create an easy-to-read layout with a wide-breadth of information

• Working with the design team to develop market-specific sellsheets
and product brochures for an exterior building products company
• Implementing the overall layout design

|

09

10

|

SALES MATERIALS

SALES MATERIALS

PRODUCT POSTERS

BASF
TASKS INCLUDED
• Developing posters for a chemical company to show how their products are used in our everyday lives
• Implementing the layout design within parameters of the company guidelines

|

11

12

|

SALES MATERIALS

SALES MATERIALS

DIRECT MAIL
DI
PROMOTIONAL PRODUCT POSTERS

SIMONTON WINDOWS AND DOORS
TASKS INCLUDED
• Creating a customizable direct mail piece contractors can send to potential clients to raise awareness

PRODUCT PRESENTATION

SPRINT

SIMONTON WINDOWS AND DOORS

TASKS INCLUDED

TASKS INCLUDED

• Developing concepts for posters to promote a tool reps can use to help close with potential clients

• Developing a customizable product presentation contractors can give to potential clients
• Creating the presentation across multiple platforms (Power Point, Keynote, Prezi, PDF)

|

13

14

|

ENVIRONMENTAL DESIGN

ENVIRONMENTAL DESIGN

LOWE’S IN-AISLE VIOLATORS
TRADE SHOW BOOTH DISPLAY PANELS

PRODUCT BROCHURE

FLIP PANEL

BOOTH DISPLAY MOCK-UP

CERTAINTEED – SIDING

GIBRALTER INDUSTRIES

TASKS INCLUDED

TASKS INCLUDED

• Working with the design team to develop an in-store display for the siding division of CertainTeed
• Creation of graphic elements and overall layout design within Lowe’s guidelines

• Working with the design team to develop a trade show booth display for the air vent division of Gibralter Industries
• Laying out the display panels and overall booth signage using the dieline provided by the engineers

|

15

16

|

PACKAGE DESIGN

PACKAGE DESIGN

PRODUCT PACKAGING

PRODUCT PACKAGING

UNILEVER
TASKS INCLUDED
• Working with the design team to develop packaging for an ice cream inspired yogurt
• Implementing the overall layout on the dieline

PRODUCT SAMPLE PACKAGING

PRODUCT PACKAGING

CERTAINTEED – INSULATION

BUILDER’S BEST

TASKS INCLUDED

TASKS INCLUDED

• Creating a product sample packaging layout utilizing elements from the main insulation package design
• Working with the design team to develop packaging for a water barrier membrane and implementing
the overall layout design

• From concept to completion, rebranding a dryer venting company through their package design
• Creating a layout design to catch the consumers eye, while helping determine what product is best for their needs
• Developing product photography, color, typography, flow of information, icons, and product illustrations

|

17