AOFB Working Ideas .pdf

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Title: Microsoft Word - AOFB Ideas.docx
Author: Alexandra Severini

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Alexandra  Severini    
P:  201.803.6683  
Association  of  Food  Bloggers    -­‐  Goals  and  Opportunities    

Grow  Network  (organic  pitching,  social  posting  –  on  FB,  twitter,  LinkedIn,    
Instagram  (if  created)  –  posting  in  other  networks’  newsletters  
Benchmarked  Twitter  Chats  (on  a  monthly  or  quarterly  basis  –  bringing  in  
foodie  folks  to  participate  –  actively  participating  in  popular  weekly  
#FoodieChats  to  engage  with  foodies)    
Create  Brand  Opps  via  Influencer  Campaigns:  
o Recipes  Campaigns  –  partnering  with  brands  to  create  recipes  with  
specific  ingredients  
o Food  Travel  –  sponsoring  an  influencer  to  travel  to  explore  the  cuisine  
of  a  specific  area    
o Cooking  Classes  –  Collaborate  with  restaurants  seeking  PR  to  host  
cooking  demos  with  influencers  
o Restaurant  Reviews  –  partner  with  a  national  restaurant/franchise  to  
host  influencers    
o Ambassadors  –  offering  influencers  the  opportunity  to  participate  as  a  
foodie  ambassador  **either  for  AOFB  or  for  a  client  of  AOFB    
Develop  Overall  Brand  Strategy  –  identify  what  to  focus  on,  create  an  
editorial  calendar,  where  to  post,  how  often,  analyze  current  engagement  and  
posting  strategy,  identifying  brand  voice  and  tone,  developing  a  playbook.  

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