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Aarkstore IT Services for SMAC .pdf

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Aarkstore - IT Services for SMAC (Social, Mobile, Analytics, Cloud)
and the Digital Enterprise

Aarkstore - IT Services for SMAC (Social, Mobile, Analytics, Cloud)
and the Digital Enterprise

The Business Research Company’s report “IT Services for SMAC (Social, Mobile, Analytics,
Cloud) and the Digital Enterprise” is designed to give companies an understanding of the
offerings, strengths and weaknesses of the different IT Services providers in the SMAC and
Digital enterprise space. Many corporates are currently investing in improving their digital
communications, with the aim of integrating different channels to enhance their relationship
with their customers. Many are turning to IT service companies, or outsourcers, to help them
with development.

This report examines the top competitors in this area, including sizing and
forecasting the overall market for SMAC IT services, the estimated revenues of
different IT Services companies from SMAC and a qualitative assessment of the
various competitor’s strengths. This report is based on extensive primary
research with industry participants and extensive secondary research using
proprietary data sources and inputs from TBRC’s team of industry experts.

• Profiles of the SMAC offerings of Tech Mahindra, Infosys, Tata Consultancy
Services (TCS), Accenture, Cognizant, Wipro and others.
• Estimated annualized market revenues from SMAC IT Services for 2013,
forecast to 2018, split by Social, Mobile, Analytics, Cloud.
• Estimated annualized market revenues from SMAC IT Services for
competitors in the market.
• Competitor rankings of IT services companies’ SMAC offerings.
• Financial Deals for SMAC IT Services companies from 2012-2014.
• Analysis of key market trends, upcoming products, drivers and restraints in
SMAC IT Services.
• The report is global in scope.

Reasons to Buy
Companies planning to improve their digital enterprise architecture can:
• Develop a comprehensive understanding of IT services in the SMAC segment.
• Choose the correct vendor for their SMAC software investment.
• Understand the strengths, unique solutions, and key verticals of each IT
provider in this space.
IT services companies can:
• Compare and benchmark their SMAC offerings.
• Identify the fastest growing industry sectors (like transportation, financial
services) for SMAC spend.

Executive Summary
The Social, Mobility, Analytics, Cloud (SMAC) Market

• More than 25% of the users online are using the internet to access social
networking sites like Facebook, Twitter and Google+. Companies are switching
to social media to interact with their customers, for brand building and
customer engagement. 11
• 2.5 billion gigabytes of data are generated daily. Companies are investing
heavily in analytics to identify hidden trends and patterns, to gauge customer
likes and dislikes and use the insights obtained for superior decision making. 11
• The global analytics market is expected to reach $25 billion by 2015.11 IT
players need to capitalize on their already well-established IT/BPM market
presence by increasing their services portfolio beyond the typical IT offerings.11
• 15% of all IT companies have introduced fully virtual cloud systems for better
IT agility.10
• Companies are launching integrated SMAC products to provide a value add for
clients. SMAC products help to solve business problems beyond technology

The SMAC IT Services Market
• Leading Social, Mobility, Analytics, Cloud (SMAC) IT Service providers is as
follows: International Business Machines (IBM), Accenture, Computer Sciences
Corporation (CSC), Tata Consultancy Services (TCS), Infosys, Tech Mahindra
and Cognizant Technology Solutions (CTS).
• IBM and Accenture are the leading IT service providers globally in SMAC with
high customer satisfaction and high integration among their digital services and
products. These companies are expected to capture the majority of market share
over the next few years. g
• The global market for SMAC IT services outsourcing is estimated to have been
$60 billion in 2013. This market is growing rapidly and is expected to double its
value in the next two years (by 2015).e The Forecasted Compounded Annual
Growth Rate (FCAGR) to 2015 is 41%.
• In 2013, SMAC based revenues were between 10-15% for most IT Services
• Among SMAC services, Cloud presents the largest opportunity in terms of
revenue. In the period 2016-2018, Cloud revenues are expected to increase at a
compounded annual growth rate (CAGR) of about 30 per cent. Cloud revenue is
expected to reach $650-700 billion by 2020. Cloud is followed by social media,
which will generate $250 billion worth of revenues by 2020. 8

Table of Contents:

Executive Summary
Report Outline
List of Figures
Introduction – Digital Enterprises
SMAC (Social, Mobility, Analytics, and Cloud)
SMAC IT Services Market size
Social Media
Social media can help companies:

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