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What Are The Online C.R.M. Available In The Market?
CRM is the short form of customer-relationship-management. As the name indicates, the C-R-M
is about dealing the consumers, satisfying their targets and needs with the business products and
services and maintaining a business relationship together with them. To Be Able To this in a
proper and more efficient way, companies make use of the business software that are often
referred to as the C.R.M. software. The C-R-M software includes a in depth set of business tool
as well as applications to be able to assist the organizations in managing the customer
information and interaction; accessing the company's information; automating sales and
marketing; providing customer service and support and also in managing the relationships
between employees, vendors and the business partners.
Adoption Of C.R.M. By Business
The C.R.M. applications are designed with the focus of security, stability and scalability. Hence,
most business organizations feel that they are hard to use. Due to the increase in the adoption of
these CRM solutions by companies, the tool vendors are taking steps to focus on the usability as
well which might make a simpler workflow and navigation between pages in lesser clicks. The
corporations often see C-R-M tool as one of the organization strategy that works the best in
improving businesses in most of the fields. The application actually helps in understanding the
clients and sustaining them with better experiences, attracting new consumers to the
organization, attracting new clients and signing contracts with them, decreasing the cost of
customer management and ultimately increasing the profits.
ORACLE / SIEBEL - One Of The Largest C.R.M. In The Market
The C-R-M system product from the Oracle Company includes the Oracle Siebel CRM, EBS
which is the Oracle E-business suite, CCA which is the Contact Center Anywhere from Oracle,
Oracle CRM on Demand and Oracle PeopleSoft Enterprise. The Oracle Company is said to retain
around five thousand customers for the C-R-M system all over the world and around five millions
of users and nearly 130 millions of users who service on their own.
The Siebel Systems were the top leading application vendors of C-R-M systems with the highest
market share of around 45 percentage in the year 2002. In the year 2005, the Oracle Company
took over the Siebel Systems and the company product is still striving hard to be among the top
list. However, the biggest competitor for the Oracle C.R.M. systems is the SAP and now, they
both share the top market. The Oracle C-R-M system is said to be an impressive application
which focuses on automation of the sales force. However, these systems are well reputed for
being highly risky and are costly.
RightNow- The SME Alternative
They take the fifth position in the market although they do not have enough strength or customers
that match it with its competitors. They are a C-R-M provider and provides solutions that helps
business to customer relationships in a consumer oriented organization and delivers good
customer satisfaction consistently. The company's headquarters is based far from the Silicon
Valley. It is located somewhere in the remote area of Bozeman in Montana. It is not like the other
C.R.M. software system providers. While the other companies focus mostly on the automation of
the sales force, this company aims and focuses on providing the best service to the clients.
Likewise, when other companies strive hard to improve their applications systems to satisfy their
consumers and go ahead with the C-R-M tool development, this company focuses more on the
customer's experience only.
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