DMP Power .pdf

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Data Management Platforms That Can Power
360° Analytics
Does your DMP have the features to power 360° analytics?
In fact, very few DMPs enable the ingestion of multichannel, multisource data that 360° analytics requires. When
evaluating a DMP for 360° analytics, make sure it includes the following features—or it won’t power the type of
robust analytics you need to succeed.

Predictive
• Allows you to immediately add or edit an audience.
• Provides a comprehensive targeting profile of likely converters including shopping,
geographic, and demographic attributes.

Executable
• Generates meaningful analytics before you spend a penny on media.
• Executes real-time targeted media against that audience through closely integrated
channel partners.

Connected
• Provides a central hub to ingest all first-party and third-party data.
• Delivers a plug-and-play platform for one click media execution.
• Offers pixel-less data transfer with pre-integrated media partners.

Always On
• Provides active real-time analytics to replace spreadsheets.
• Optimizes campaigns on the fly based on real-time audience data.

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