The Audience Tree .pdf

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THE AUDIENCE TREE

A Data Management Platform (DMP) is a powerful audience management
and analytics tool for marketers to gain a 360° view of who their

MARKETING MEETS ANALYTICS

customers are, what they look like, what they are planning to buy and how
to reach more of them. Find one and multiply the fruits of your labor. What
does one look like? We grew one for you.

COMMON AUDIE NCE
DE FINIT ION
O N E VIEW O F A L L
AU D IEN CE PRO F IL ES
ACRO SS A L L CH A N NE LS

BE NE FI TS
P ROFILE OF LIKE LY
P ROSP E CT S

P RE DICT HIGH
P E RFORMING AUDIE NCE S

greatly by growing their
business with a DMP. Here

INFORME D T HIRD- PART Y
DATA AC QUISIT ION

DATA -D RIVEN MA RKETIN G
PL A N N IN G A N D BU D G ETIN G

Marketers stand to benefit

P E RFORMANCE - BASE D
AUDIE NCE TARGE T ING

are a few things to expect.
CROSS-C HANNEL
MARKETI NG
Learn how different
channels (display, video,

IN F O RMED PL A N N IN G F O R
H IG H EST RO I

DO MORE OF W HAT WORKS

search, etc.) perform and
apply that knowledge
across all areas of your

CRO SS-MED IA AU D IEN CE
REACH A N D PERF O RMA N CE
A N A LYSIS

CONNE CT YOUR AUDIE NCE
TOUCHP OINT S ACROSS ALL
FORMS OF MARKE T ING

SITE A N D SA L ES
DATA

D IG ITAL MED IA
DATA

CROSS- CHANNE L
DATA

T HIRD-PARTY
ACQUISIT ION DATA

Site Traffic

Audience Targeting
Data

Search (CPC, CTR, CPA)

Demographic /
Geographic

Sales Revenue

TV (Gross Rating Points)

Impression

Leads

Email (Opens, Clicks)

Click throughs

Conversion

Social
Offline

Creative

Mobile (Clicks,
Downloads)

Cost

Social (Likes, Shares)

Intent

marketing strategy.

AN ALYT IC S
DMP analytics provides
meaningful insights and
actionable audience
intelligence to drive
targeting precision and
higher ROI from all
marketing efforts.

Print (Coupons)

DATA EXCHANGE
A DMP is not only about
organizing your own data,
but also using third-party
data for audience analytics,
audience discovery,
prospecting, and reach
expansion.
COMP REHENS I VE
P LAT FOR M
A DMP draws various data
points from any source
into one centralized
system and organizes it
into one common
A D SERVER

P U BL ISH ER

A D N ETWORKS

PO RTA L S

PRINT

DATA E XCHANGE

SE ARCH

EMA IL CH A NNE LS

CUSTOME R RE LATIONSHIP
MANAGE ME NT ( CRM)

WE B ANALYT ICS

DATA AGGREGATOR

taxonomy for audience
analysis, segment creation,
and media activation.

INT E RNAL FINANCIAL
SYST E MS


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