Barilla .pdf

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what it is
Pasta in one pan.
One Pan-No Boil-No Drain
(very hyphenated)
Prep Time: 10 minutes total.
No need to strain.

the idea

Drama-Free Italian.


Digital Presence
Drama-Free Subtitles

It’s okay.

Which means...?
Subtitle plug-in on foreign films
Subtitle plug-in on dramatic YouTube Clips
“Dubs” argumentative or intense scenes with
positive diction: “Fuck you” becomes “It’s okay”,
Focus on Italian YouTube clips but can apply to
anything dramatic.
Conveys “Simple Solution”

Targeted Social Media Placement
Pre-Roll spots feature “Very Italian” scenes in
which dramatic Italian things happen.
American subtitles ensue.
Social Media Spots target recently single
Line: Things can be drama-free.

Drama-Free Italian

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