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On Air media pack .pdf



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REACH OUT TO ADVISERS IN THE
COMFORT OF THEIR OWN CHAIRS.
.

COVER IT LIVE:
REACH OUT TO YOUR AUDIENCE.
Ideally suited to hosting live Debate. It provides
prominent members of the industry with a platform for
making prepared comments with supporting graphs,
together with entertaining live questions.
Adviser's input is screened by FTAdviser to shape and
control the flow of the event, the nominated producer
selects and surfaces which of those audience
contributions add the most value to that particular
event.
The event boasts live engagement between multiple
parties without anyone having to even leave their
office.
The event will be subjected to pre-marketing through
news stories, traffic drivers and emails.
The Live Event will then be roadblocked on all formats
with sponsor ads, plus an additional traffic driver
positioned within our top story carousel.
A post write up can then be published within
Investment Adviser or Financial Adviser for an
additional cost.

1 Hour in length
Logo included on all pre-marketing
Client panelist
Bespoke subject
Available ‘On Demand’ post-event.

LIVE USERS

READERSHIP

AUDIENCE

MAX. READERS
AVG. READERS

AVERAGE TIME PER USER
52 MINUTES

OVERALL PAGE VIEWS
UNIQUE USERS

107
76

847
606

WORKSHOP LIVE:
EDUCATE
PRESENCE.

WITH

VIRTUAL

As part of our ON AIR branded live products,
FTAdviser has launched an all-new video streaming
event hosted at the Financial Times. Utilising our
state of the art studio combined with our leading
website, we offer sponsors the perfect platform to
engage with advisory/wealth management audience.
Workshop Live also has the invaluable opportunity of
having a structured CPD schedule adding to it’s list of
advantages including
The event will be subjected to pre-marketing through
news stories, traffic drivers and emails.
The Live Event will be published within our ON AIR
microsite that has been built uniquely for it’s purpose.
A post write up can then be published within
Investment Adviser or Financial Adviser for an
additional cost.

30 Minutes - 1 Hour in length
Logo included on all pre-marketing
Client panelist
Bespoke subject
Available ‘On Demand’ post-event.

COMING SOON
FRIDAY 10th
OCTOBER

LIVE USERS

READERSHIP

AUDIENCE

MAX. READERS
AVG. READERS

AVERAGE TIME PER USER
52 MINUTES

OVERALL PAGE VIEWS
UNIQUE USERS

107
76

847
606

ACCESSIBILITY
Rather than having the attendance limited to the size of the venue or constrained to only local advisers who can make the travel plans, all
advisers have to do is log on at www.ftadviser.com/onair

DEVELOP & ENHANCE CREDIBILITY
Being seen as dependable, supportive and standing out from the crowd will help accelerate brand trust within the Adviser industry.

HIGHLY TARGETED
Those who virtually attend will be a highly engaged audience that are interested to get involved with the subject or product discussion.

LEAD GENERATION
The majority of users that watch the events will most likely know other advisers as friends or colleagues within similar business and
therefore, the potential to recommend the brand to others.

MEDIA EXPOSURE
The benefit of being a sponsor of an event also includes the inclusion of their brand with all marketing promotion from gaining initial
questions to ask the panels to reminders the event is due to occur the same week.

BRAND AWARENESS & RECOGNITION
Further to the media exposure, the same logo placements will increase brand awareness within the chosen field. Sponsoring events will
again enhance their value and support with the audience.

GENERATE NEW SALES
There will be advisers attending the event who may not have conducted business with the sponsor but since seeing their efforts will
consider or even use the provider in the future.

GIVING BACK
Especially relevant to our Workshop Live, these events can offer CPD points they can add to their study time. The events show generosity
both with the extra personal support shown outside of advertising banners to the rewarding of their time with a valuable credit to their
professional development.

COVER IT LIVE
Cost £7,500 per event
WORKSHOP LIVE
Cost £12,000 per event
POST EVENT WRITE UP
Cost £2,500 per event


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