Victoria Broadbridge (PDF)




File information


Title: PowerPoint Presentation
Author: toyah

This PDF 1.5 document has been generated by Microsoft® PowerPoint® 2010, and has been sent on pdf-archive.com on 29/04/2015 at 14:45, from IP address 90.244.x.x. The current document download page has been viewed 388 times.
File size: 185.72 KB (1 page).
Privacy: public file




Document preview - Victoria Broadbridge.pdf - Page 1/1





File preview


<

Vodafone UK

13:36

83%

Messages

Victoria

Details

A mobile phone is more than just a technological
device that we keep in our pocket. It is an extension
of ourselves, both physically and emotionally.
It allows us to create, build and maintain
relationships with the people who matter most to
us. It allows us to express what is important to us,
our style, music choices and even our most
cherished photos.

Today alone, as a UK resident we will be subjected
to around 3,500 marketing messages. This may be
in the form of a billboard, television advert or even
on the nozzle of the petrol pump.
The majority of these messages will be pushed on
us without our prior permission, and we as the
audience are left somewhat helpless and unable to
have any level of control over the interaction.

What I want to find out with my research is; what
happens when we receive these messages via our
mobiles?
How does the feeling of attachment and need for
control over our mobile device affect the
perception of the advert sent to our mobile?
Until we understand fully the extent to which our
relationship with our mobile affects the perception
of marketing messages sent via this medium, we
cannot unlock the true power of mobile
advertising.

iMessage






Download Victoria Broadbridge



Victoria Broadbridge.pdf (PDF, 185.72 KB)


Download PDF







Share this file on social networks



     





Link to this page



Permanent link

Use the permanent link to the download page to share your document on Facebook, Twitter, LinkedIn, or directly with a contact by e-Mail, Messenger, Whatsapp, Line..




Short link

Use the short link to share your document on Twitter or by text message (SMS)




HTML Code

Copy the following HTML code to share your document on a Website or Blog




QR Code to this page


QR Code link to PDF file Victoria Broadbridge.pdf






This file has been shared publicly by a user of PDF Archive.
Document ID: 0000223458.
Report illicit content