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On-Page SEO - The Importance Of Long Tail Key Words Since The Final Goggle Algorithm
Update

Google introduced another algorithm update in May 2010 and many webmasters have seen an
enormous drop in traffic for keyword phrases which can be three or even more keywords long,
known as long tail keywords.
Google is now in a position to index keyword phrases more correctly. It seems that Google
guessed the finest pages for key word phrases that are long until recently depending on keywords
and different signs on the indexed pages. The brand new Google patent suggests that Google
now has got the computing ability to index longer keyword phrases on web pages rather than
figuring them.
What does this mean to company owners, webmasters and Search Engine Optimization
companies? It means that those who have taken the time to anticipate Google's customers and the
need of their customers will soon be rewarded.
In PPC advertising terms or whether in SEO terms, longtail keywords are tremendously useful.
Think in what your search process is yourself and you'll more than probably realise this.
The common person searching at the research phase will utilize a competitive generic key word
like "party dress". Not long after seeking and seeing some high costs they are going to change
their search to something like "low-cost party dress." Now we are into long tail keyword land but
it may go further. As the investigation deepens the searcher comprehends that pink is the trendy
colour at this time, or pink is what she fancies wearing on her next night out, so then she's using
the long tail keyword "affordable pink party dress."
The more experienced the searcher the more likely she will start off with this specific right at the
beginning so as to not waste any time. And in general people are becoming far better at searching
as the search engines continue to enhance the results they show to us how to find best profitable
keywords.
Consider it logically, if you want to find info online services, on products or for research reasons,
you want to find it quickly, you want it give you something extra that other info hasn't up until
that moment and to be as accurate as possible.
Long tail keywords can be optimised in this way. The trick here is getting to the mindset of your
customer and preempting all the possible things they would like to know about whatever the
subject of the long tail keyword is and then going a minumum of one step further.
On some of the search engine forums SEOs have stated this algorithm that was named by some
and Black Tuesday by others has had a catastrophic effect on some well established sites which
didn't have enough content in heavy pages.

Whether you are a small business owner, or a medium to large business owner, all the signs
reveal that drilling down into your site with market advice across all elements of your site
depending on long tail key words is a great way to go. Long tail keywords are important both to
the search engines as well as your customers; disregard them at your peril!


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