CVJune2015 (PDF)

Laura Hayes
Barrack Street, Cork City
hayes.laura.anne@gmail.com
086 3778827

Work Experience
Marketing Consultant, Partikular Web Design, Cork
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Providing content creation and marketing services on freelance development, design, marketing and branding projects
Using Wordpress HTML to create and curate company site content, ensuring it is easy to read and SEO-friendly
Writing SEO optimized content and meta descriptions for client websites
Providing clients with advice and training in social media , analytics and paid advertising
Project management and client liaison duties; providing development schedules and answering queries
Blogging to drive traffic and increase customer engagement
Promotion through Twitter, Facebook , Google+, flyer creation and networking

Digital Marketing Manager, The Moderne Bridal, Cork
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March 2014 - March 2015

Managed design & development of new eCommerce website
Coordinated stocktaking, organisation and categorisation of products
Created SEO & SEM friendly content, sourced images & wrote product descriptions
Set up payment gateway with Realex and Worldpay
Increased Facebook Page likes by 82% with quality, targeted posts and carefully planned paid advertising
Established a verified and keyword filled Google+ and Maps presence to improve search ranking

Digital Marketing Consultant, Watergate Theatre, Kilkenny
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March 2014 - March 2015

Managed complete redesign and development of existing website; increased monthly site visits by 63% in one year
Created SEO & SEM friendly site content; including store information, images and complete product descriptions
Established a professional, consistent tone and brand identity across all online properties
Increased Facebook Page likes by 77% with quality, targeted posts and carefully planned paid advertising
Established a verified and keyword filled Google+ presence (70,000+ views) to feed Knowledge Panel and increase rank
Established & curated Twitter and Pinterest accounts with SEO optimised images
Proactively, promptly and helpfully engaged with customers via digtial properties
Created consistently branded, attractive in-store signage with Adobe Illustrator
Built and curated quality backlinks to drive traffic and increase organic search ranking
Managed Pay Per Click advertising with Google Adwords
Photographed products and digitally edited images with Adobe Lightroom for use online and in print
Managed advertising and listings on bridal forums, wedding planning sites and local and national bridal magazines
Bridal fitting appointments increased 67% over one year

Digital Marketing Manager, Moderne Dance, Cork
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January 2015 - Date

Increased Facebook Page likes by 44% with paid advertising & quality, targeted content
Increased monthly marketing email click through rate by 23%

August 2014 - December 2015

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Updated website programme listings as needed: wrote SEO optimized descriptions, sourced images
Consolidated multiple Google Maps listings & created a verified Google+ profile (40,000+ views)
Worked remotely from Cork so had to ensure efficient time management and workflow processes

Media Monitoring Administrator, Commercials World Ltd, Dublin
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March 2008 - January 2013

Monitored, digitally edited and catalogued all TV & Radio advertising activity in Ireland and UK
Implemented 2010 website redevelopment: took iniative to liaise with web designer and create site content
Created and maintained the company’s Twitter account from March 2010
Provided tailor-made competitor research packages to corporate, advertising agency & production clients
Identified and contacted new business opportunities
Managed the day to day running of the office (the director had part-time office hours)

Education
Digital Marketing Institute, Dublin (2015)
Currently undertaking a Postgraduate Diploma in Digital Marketing
Modules Include: Email, Mobile, Social Media, Search and Display Marketing, eCommerce, Strategy and Planning.
Mary Immaculate College, University of Limerick (2008)
Bachelor of Arts Degree in Media & Communication Studies and English Literature; 2:1
Modules Included: Graphic Design, Communication Theory, Broadcast Studies, Sociology of Media, Journalism, Radio
Production, Documentary Studies, Video Production and Post Production.
University of Łódź, Poland (August 2005- February 2006)
Erasmus Student Exchange: Media & Communication Studies, Film, Polish History & Culture

Skills & Technical Abilities
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Social Media: Twitter, Facebook, Vine, Instagram, Tumblr, Google+, Pinterest, Reddit, Periscope, Snapchat
Design: Adobe Suite (Photoshop, Indesign, Lightroom & Illustrator), Infogram, PicMonkey, Digital Photography
Content Creation & Management: Website Management, Wordpress, Blogger, Microsoft RMS, HTML, MailChimp
Digital Promotion: Facebook Ads, Twitter Ads, Rich Pins, PPC (Google Adwords), Banner Ads, Dark Posts
Digital Analysis: Google Analytics, Webmaster Tools, Facebook Insights, Twitter Analytics, Wordpress SEO (Yoast)
Traditional Promotion: Newspaper & Magazine Advertising, Leaflet and Advert Creation, Event Management
Administration: Google Drive, Microsoft Office, MYOB Accounts, Filemaker Pro, Mac & PC proficient
Plannning: Creation of strategic marketing plans and calenders, budget and time management
Video & Sound Creation & Editing: YouTube Video Production, Final Cut Pro, Sound Studio, Audacity, RoxioToast
Confident in both research and presentation roles, with an eye for detail and a work-hard ethos
Excellent communicator with a friendly, personable manner

Hobbies and Interests
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Blogging at lowcarbcork.blogspot.ie (featured on Ketojenic.com and AllDay.com)
Reading: Particularly Social and Scientific History, Etymology & Biography
Basketball: Played at Junior A Level until age 18, now play for fun
Editor of short documentary based on independent Irish record label ‘Out On A Limb’
Produced & presented a weekly alternative music show for 4 years on Limerick’s Wired FM radio station