Artist Market Profiling (PDF)

Artist
When developing an
artist’s career healthy
intuition and instinct can
go a long way, but what
if that instinct could be
supported by intelligent
consumer insights and
analytics executed by
research experts?

Market

Profiling

AMP, or Artist Market Profiling, enables true
insight and understanding of any artists
market potential (whether new, upcoming or
established) by testing the viability of
multiple facets of an artist’s career against a
nationally representative sample.

We create data, rather than
accumulating it.
Whether you're planning the perfect
tour itinerary, choosing what single to
spearhead an album launch, what
imagery to form the basis of a social
media campaign, or what international
market to target next, AMP, through
the provision of bespoke, actionable
research allows you to make informed,
evidence based decisions, reducing the
risk of any artist investment you intend
to make.

Unlike other metric services, AMP doesn’t
just collect and track artist data that is
readily available, like social media statistics,
digital download sales and online music
streams. It goes further; asking specific,
tailored questions on your artist, teasing out
robust insights that have actual value.

A N ATIO N A L LY
RE P RESE N TATIV E SA M P L E
3000 respondents 15+ years

LI STEN TO YOUR ARTIST
and see their look streamed from our platform

THE Y A R E T HE N ASKED IF THIS IS MUSIC THEY WOULD

Like to
LI ST E N TO
MORE

Like to
SEE LIVE

Age
Gender
Social Grade
Ethnicity

AUDIO
CONSUMPTION
HABITS
What music
platforms and radio
stations do they
listen to?

Like to
BUY

LOCATION

REVEALING YOUR
ARTIST’S AUDIENCE
which is then profiled by

SOCIAL MEDIA
USAGE
What networks are
they most active on?

LIVE
CONSUMPTION
HABITS
Where and how
often do they see live
music?

GENRE
PREFERENCES
What music do
they like?
BRAND
AWARENESS
/ADVOCACY

INTERESTS
What do they
like to do?

ENA B LI NG YO U TO M A K E INTELLIGENT, EVIDENCE BASED DECIS IO N S

Beyond this, once we have uncovered and profiled an audience we can test any
facet of your artist’s career - this can include:

T RA C K
PR E FE R E NC ES
What single to release

VIDEO FOOTAG E
What style of video
to produce

IMAG ERY
What sound media
branding to use

FO R M O R E I NFO R MATION Please contact robert@audiencenet.co.uk