PDF Archive

Easily share your PDF documents with your contacts, on the Web and Social Networks.

Share a file Manage my documents Convert Recover PDF Search Help Contact



Developing+successful+customer+relationship .pdf


Original filename: Developing+successful+customer+relationship.pdf
Title: PowerPoint Presentation
Author: Ros Siddle

This PDF 1.5 document has been generated by Microsoft® PowerPoint® 2013, and has been sent on pdf-archive.com on 30/07/2015 at 09:13, from IP address 197.242.x.x. The current document download page has been viewed 256 times.
File size: 2.2 MB (78 pages).
Privacy: public file




Download original PDF file









Document preview


DEVELOPING SUCCESSFUL
CUSTOMER RELATIONSHIP
STRATEGIES
LISA REID

“There is only one boss. The Customer.
And he can fire everyone from the
chairman down, simply by spending his
money somewhere else.”
SAM WALTON, 1977

2

Video

3

LOVE
Your most profitable customers

4

SEDUCTION
Inoculate your customers against the inevitable
seduction of your competitor

THE 4 LEVERS
YOU CAN PULL TO DRIVE CUSTOMER VALUE

RETENTION

The greatest opportunity
for long term market
share growth lies with
RETENTION &
PENETRATION
of existing customers

PENETRATION

6

EFFICIENCY

ACQUISITION

Cost EFFICIENCIES is
the only one way to
manage a business and
is not a long term
sustainable strategy on
its own
ACQUIRING new
customers through
aggressive ATL
marketing is an
expensive strategy

“A customer-centric organisation is one that successfully aligns
their entire value chain around “the customer” and manages to
drive growth and profitability through understanding customers and
delivering a value-adding proposition to core target customers.
This entails being able to segment customers in a meaningful way,
understanding behaviours and needs different customer segments,
is prioritising the right segments for the organisation and delivering
a relevant proposition to these segments – which includes all key
aspects of product, pricing, communication and marketing and the
right shopping/servicing experience through various respective
channels.”
URSULA KUNI, EDCON

8
© Truth Customer. Leadership CK 2005/138557/23

“Very simple: putting the customer at the
heart of all your thoughts and decision
making processes.”
STEVE HOBAN, GM SMART SHOPPER, PICK N PAY

9
© Truth Customer. Leadership CK 2005/138557/23

“Customer-centricity is a journey, an
iterative one, that may have significant
impacts on the entire organisation,
including its culture and DNA.”
ACCENTURE: THE DIGITAL INSURER

10
© Truth Customer. Leadership CK 2005/138557/23


Related documents


caelp my brochure
ajamentpartners
developing successful customer relationship
traction conf case study
dmg sample blog article
present day to 2021 indian used car market outlook


Related keywords