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Heritage of Volkswagen in India .pdf

Original filename: Heritage of Volkswagen in India.pdf
Author: Gokulvasantharaja

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Heritage of Volkswagen in India
Volkswagen is the biggest European car brand that has made successful inroads into
the volkswagen diagnostics. The Indian group is just a small part of Volkswagen AG
that has a global presence represented by nine huge car players in the market. The
nine brands that make the entire group are Audi, Bentley, Bugatti, Lamborghini,
Scania, Seat, Skoda, Volkswagen Nutzfahrzeuge and Volkswagen Passenger Cars.
Amongst these, Skoda, Audi, and Volkswagen are three big names representing the
renowned Volkswagen AG in India.
The journey of this car brand in India began with the entry of Skoda in the year
2001, followed by Volkswagen and Audi in the year 2007. The brand has carved its
own niche in the market with the perfect harmony of captivating design and high-end
technologies it offers in its range of premium cars.

To start with, Volkswagen first introduced its globally successful car Passat in the
year 2007 that was further followed by the launch of Jetta in 2008. Since its
introduction, both the luxury cars are doing wonders on Indian roads. The perfect
blend of design, comfort, technological features, and high-end safety technologies
make these cars a perfect choice for the affluent class. To expand the portfolio, the
manufacturer also drove in the legendary Beetle and the Touareg in 2009.
Apart from the expanding the car portfolio, the company is also expanding its bmw
diesel tuning in terms of local assembly, dealer network, and after sales service. The
company is looking for a strong and long term presence in the country. With this
vision, Volkswagen invested a huge sum of around INR 3,800 crore to start a
production facility near Pune in the Chakan Industrial Park in the year 2009. The
Pune facility rolled out the Indian Polo that was first unveiled at the Auto Expo in
2010. Polo redefined the Indian passenger car segment with high sales volume.
Furthermore, the brand also worked to increase the dealerships across the stretches
of Indian boundaries. Having a tie up with Skoda and Audi, the brand is working
wonders in India by substantially increasing car sales with first-class all-round
service. This not only improves the credibility of the company but also helps improve
customer satisfaction.

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