Labor Day Music Festival Sponsorship Deck (PDF)




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BIGGEST LABOR DAY EVENT ON THE WEST COAST

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A Public Benefit Even

Noon Opening Artist

OF SU M M ER
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James Andrews

Deacon John

Cyril Neville

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Leo Nocentelli

Deacon John

Rockin Doopsie

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Low back lawn chairs

welcome!

JU LY 15

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Our
Previous
Sponsors

L.A. COLISEUM
EXPOSITION PARK

ARTIST, TITLE, CO-PRESENTING
& PLATINUM SPONSORS BACKSTAGE VILLAGE PROVIDED BY
STAR WAGGONS

SPONSORSHIP PACKAGES
TITLE SPONSOR (1) $75,000
1. Logo above the stage and above main entrances.
2. All Branding to read: Nightshift ’15 Labor Day Music Festival,

brought to you by (your brand)

• (Includes radio, billboards, newspaper and digital ads)
3. Branding on all 8,000 public tickets (AXS.COM) to read:

(Your Brand) Nightshift ’15 Labor Day Music Festival
4. Feature logo on concert website
5. Logo on promotional materials including concert t-shirt
6. Feature Logo loop played on in-venue screens

throughout the concert
7. Feature logo on VIP Step-N-Repeat (100% coverage)
8. PRODUCT DISPLAY: We are prepared to display your

product in a key location or locations.
9. 
Ground transportation to and from concert, including
backstage entrance/drop-off.
10. 10 VIP Experience Ticket Packages- Front Row
11. Backstage artist photo (6pm)
12. On-stage appearance & recognition
13. Commemorative framed poster
14. 10 complimentary Nightshift t-shirts
15. 5 complimentary VIP Parking Lot passes.
CO-PRESENTING SPONSORS (2) $50,000
1. Logo on stage and main entrances.
2. Logo loop played on in-venue screens throughout the concert
3. Logo on concert website
4. Logo on promotional materials including concert t-shirt
5. Logo on VIP Step-N-Repeat with title sponsor (60% coverage)
6. PRODUCT DISPLAY: We are prepared to display your

product in a key location or locations.
7. 
Ground transportation to and from concert, including
backstage entrance/drop-off.
8. 8 VIP Experience Ticket packages -Front Row9. Backstage artist photo (6pm)
10. On-stage appearance & recognition
11. Commemorative framed poster
12. 8 complimentary Nightshift t-shirts
13. 4 complimentary VIP Parking Lot passes.
PLATINUM SPONSOR $25,000:
1. Exclusive Branding of one of the following:
a. Artist Backstage Village (George Clinton, Sheila E, The Wailers,

New Orleans All Star Band, Rickey Minor)
b. VIP Entrance (Including hospitality area)
c. Reserved/Premium Entrance (Including hospitality area)
2. Logo on concert website
3. Logo on promotional materials including concert t-shirt
4. Logo loop played on in-venue screens throughout the concert.
5. Logo on VIP Step-N-Repeat with title sponsor (40% coverage)
6. 6 VIP Experience Ticket Packages – 2nd Row
7. Backstage photo (6pm)
8. Commemorative framed poster
9. Logo displayed on all event branding materials
10. 6 complimentary Nightshift t-shirts
11. 3 complimentary VIP Parking Lot passes

GOLD SPONSOR $10,000:
1. 6 VIP Experience Ticket Packages – 3rd Row
2. Logo on VIP Step-N-Repeat with title sponsor
3. Recognition during the concert
4. Logo on concert website
5. Logo loop played on in-venue screens throughout the concert.
6. Commemorative framed poster
7. 6 complimentary Nightshift t-shirts
8. 3 complimentary VIP Parking Lot passes
LABOR PACKAGE $5,000:
1. 6 VIP Experience Ticket Packages – 4th Row
2. Logo on VIP Step-N-Repeat with title sponsor
3. Logo on concert website
4. Logo loop played on in-venue screens throughout the concert.
5. Commemorative framed poster
6. 6 complimentary Nightshift t-shirts
7. 3 complimentary VIP Parking Lot passes
SUPPORTER PACKAGE $2,500:
1. 5 VIP Experience Ticket Packages – 4th Row
2. Recognition during the concert
3. Logo on concert website
4. Logo loop played on in-venue screens throughout the concert.
5. 5 complimentary Nightshift t-shirts
6. 2 complimentary VIP Parking Lot passes
VIP PACKAGE INCLUDES:

• VIP Parking

• VIP Entrance, including “Step-N-Repeat” photo location

• Best venue seating

• Complimentary hors d’ oeuvres

• Complimentary drink ticket

A celebration to benefit
working families!

LABOR DAY
Labor Day in the United States is a holiday celebrated
on the first Monday in September. It is a celebration
of the American labor movement and is dedicated to
the social and economic achievements of workers.
It constitutes a yearly national tribute to the
contributions workers have made to the strength,
prosperity, and well-being of their country.


LABOR DAY LEGISLATION
Through the years the nation gave increasing
emphasis to Labor Day. The first governmental
recognition came through municipal ordinances
passed during 1885 and 1886. From these, a
movement developed to secure state legislation.
The first state bill was introduced into the New York
legislature, but the first to become law was passed
by Oregon on February 21, 1887. During the year
four more states — Colorado, Massachusetts, New
Jersey, and New York — created the Labor Day holiday
by legislative enactment. By the end of the decade
Connecticut, Nebraska, and Pennsylvania had followed
suit. By 1894, 23 other states had adopted the holiday
in honor of workers, and on June 28 of that year,
Congress passed an act making the first Monday in
September of each year a legal holiday in the District
of Columbia and the territories.
Labor Day was promoted by the Central Labor Union
and the Knights of Labor, who organized the first
parade in New York City. After the Haymarket
Massacre, which occurred in Chicago on May 4,
1886, U.S. President Grover Cleveland feared that
commemorating Labor Day on May 1 could become an
opportunity to commemorate the affair. Thus, in 1887,
it was established as an official holiday in September
to support the Labor Day that the Knights favored.
The equivalent holiday in Canada, Labour Day, is also
celebrated on the first Monday of September. In many
other countries (more than 80 worldwide), “Labour
Day” is synonymous with, or linked with, International
Workers’ Day, which occurs on May 1.

INQUIRIES:
Sponsorships – Nicole Ward
Email: Nicole.Ward.CA@gmail.com
Phone: 213.605.5471 c
Media/Communications – M Strategic Communications
Email: ag@m-consultants.net
Phone: 213-346-0400
Talent Booking & Production – Martin Ludlow
Bridge Street; martin@bridgestreetinc.com,
Office 323-592-3444, Cell 213-494-6545
WCA – 4189 West 2nd Street Los Angeles, CA, 90004
Brian D’Arcy & Marvin Kropke, Co-Chairs

The Final L.A. Music Festival of Summer 2015

Previous Artists:

A concert to celebrate and
benefit working families
NIGHTSHIFT 2012:
Crosby, Stills & Nash,
Tom Morello:
The Nightwatchman

NIGHTSHIFT 2013:
NIGHTSHIFT 2014:
Eric Benet , Irvin Mayfield,
Sheila E

Aaron Neville,
Lucinda Williams,
Etana, The Iguanas






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