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The Decade’s Logo Users, 10 years supporting
activities around the world in the spirit
of the ‘Water for Life’ Decade

The Decade’s Logo Users, 10 years supporting activities around the world in the spirit of the ‘Water for Life’ Decade

Intro
The Water for Life Decade has seen the world wake up to the challenge of the
global water and sanitation crisis. The United Nations, through UN-Water and its
partners, has sought to highlight key water issues and help facilitate a political
platform for them.
But the crisis is too great for any one organisation, no matter how vast, to act
alone. The Water Decade’s Logo User programme has sought out private individuals, companies, events and educational programmes that are involved with
water.
Civil society organisations have borne the weight of the world’s water challenge,
and the use of the logo has been the means in which the United Nations has offered support and a platform for these groups.
Through the use of the Decade’s logo, we have provided a platform, a recognition
of their efforts, and support where we could. We can’t solve the water and sanitation crisis alone, but we can provide a support network for others to “stand on our
shoulders”, to crudely paraphrase Sir Isaac Newton.
The use of the logo is also an acknowledgment that these creative, vital, tireless,
often selfless, collectives and individuals are not alone in their struggle.
To all the logo users we thank you. For your time. For your energy. Your passion.
Your vision. But mostly for waking up to the challenge of water and sanitation, and
for having the drive to go out into the world and open the eyes of others.
We look forward to supporting you in the future, and we’re excited to see what
fresh ideas you have planned for tomorrow.
Josefina Maestu, Director, UNW-DPAC, May 2015

2

The Decade’s Logo Users, 10 years supporting activities around the world in the spirit of the ‘Water for Life’ Decade

What is the ‘Water for Life’ Decade?
The world is waking up to the water and sanitation crisis.
At the United Nations Millennium Summit in September 2000, the largest-ever
gathering of world leaders adopted the Millennium Declaration; from the Declaration emerged the Millennium Development Goals, an integrated set of timebound targets for extending the benefits of globalization to the world’s poorest
citizens.

3

The Decade’s Logo Users, 10 years supporting activities around the world in the spirit of the ‘Water for Life’ Decade

Of these Target 10 was a pledge to cut in half the proportion of people without
sustainable access to safe drinking water. At the Johannesburg World Summit
for Sustainable Development, in 2002, this target was expanded to include basic
sanitation, and water as a resource was recognized as a critical factor for meeting all the Goals.
Given the magnitude of the task, in December 2003, the United Nations General
Assembly, in resolution A/RES/58/217, proclaimed the period 2005-2015 International Decade for Action ‘Water for Life’. The decade officially started on World
Water Day, March 22, 2005.

What is it for?
The Water for Life has been supported by its logo users.
Using the logo is a declaration of support for the principles of the Water Decade
– It means facing the challenge to focus attention on action-oriented activities
and policies that ensure and achieve the Water for Life Decade goals. It means
sustained commitment, cooperation and investment from stakeholders from all
parts of the world.
Since 2005, the logo users have supported all kind of activities, organized by
ordinary people from all walks of life, in the spirit of the ‘Water for Life’ Decade.
Between 2005 and 2015 the ‘Water for Life’ Decade has been supported by more
than 270 different types of initiatives and projects from a diverse range of stakeholders around the world.
Each use of the logo thus represents support for the values of the United Nations
– with its commitment to human rights and development.
4

Between 2005 and 2015 the ‘Water for Life’ Decade logo has been requested to
support nearly 300 different initiatives and projects from a diverse range of stakeholders around the world.
The logo has been used to promote:
• Education, advocacy, communication, online campaigns, conferences/debates,
arts and business.
The logo has been used by:
• Civil society groups, academic institutions, businesses, governments, UN agencies, religious groups, and individuals.
The logo has been used in:
• Europe, North America, Asia, Pacific and Oceania, Latin America and the Caribbean, Africa.

10 years, 1,000 stories
From everywhere
Geographical distribution

The Decade’s Logo Users, 10 years supporting activities around the world in the spirit of the ‘Water for Life’ Decade

How has it been used?

5

Canada
United States
of America
Mexico
Colombia

Sweden
Finland
Denmark
Belarus
Germany
United Kingdom
Slovakia
Netherland
France
Romania
Portugal
Italy
Spain
Greece
Switzerland
Trinidad
and Tobago

China
India

Pakistan

Venezuela
Suriname
Brazil

Tajikistan

Cameroon

Japan
Korea
Taiwan
Philippines

Sri Lanka
Bangladesh
Uganda
Thailand
Australia

Uruguay
Chile

Argentina

South Africa
New Zealand

6

• International.

7

The Decade’s Logo Users, 10 years supporting activities around the world in the spirit of the ‘Water for Life’ Decade

The Decade’s Logo Users, 10 years supporting activities around the world in the spirit of the ‘Water for Life’ Decade

7

The Decade’s Logo Users, 10 years supporting activities around the world in the spirit of the ‘Water for Life’ Decade

The Decade’s Logo Users, 10 years supporting activities around the world in the spirit of the ‘Water for Life’ Decade

• Asia and Oceania.
• Europe.
• Latin America and the Caribbean.
• Northern America.

Doing everything

8

8

Type of activity

The Decade’s Logo Users, 10 years supporting activities around the world in the spirit of the ‘Water for Life’ Decade

Type of organization

The logo has been a beacon for projects of great diversity. From government initiatives to private sector programmes, and a great number of civil society group
actions, the logo has granted legitimacy and impetus to important efforts to tackle
water issues.
9


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