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Ring .pdf


Original filename: Ring.pdf
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Pick the best ring for your lifetime partner
Picking the perfect engagement ring is hard. A lifetime of hopes and dreams are bound up
in that tiny band of gold or platinum. It is the biggest declaration of love one person can
show another; and nothing will make a heart skip faster than seeing that little box. But
before the soft music is cued, the skywriter is flying over head, and the waiter slips that
special glass of Champaign onto the table, many nerve wracking hours of searching are
done. In general people are oblivious in regards to what makes an engagement ring.
According to an 2008 Fairchild Bridal Group Study, more than one-third of the couples
getting engaged spend two months salary on the ring. With such a large investment, there
is a lot riding on that ring. In ancient Egypt a simple gold or silver band was worn, later
years gemstones from the region was added to the ring. The diamond engagement ring is a
fairly new invention thrust into the main stream after Cecil Rhodes founded the DeBeers
Mining Company in 1873 in South Africa. Diamonds became more readily available and
with clever marketing became the desired stone. It would be another 13 years before
diamond engagement rings took on the more familiar solitaire appearance thanks to
Tiffany & Co introducing the ‘Tiffany setting”. This cradled the diamond in a six prong
setting above the band allowing maximum light refraction increasing the diamond’s
brilliance.
What do you look for in a ring? There are the five C’s: Carot Weight, Cut, Clarity, Color, and
Certification. Carot Weight is one-fifth of a gram in weight and is comprised of 100 ‘points’.
When a Jeweler markets a diamond as .25 point’s, it is ¼ carot weight and .75 is ¾ carot
weight and so on. Total carot weight refers to the total number of points in a ring. A ring
may be 2 carots total weight, but it is comprised of four ¼ carot diamonds. Having multiple
diamonds actually devalues the ring compared to a ring with a solid 2 carot diamond.
Clarity and Color are hand in hand. They represent the brilliance of the diamond and how
much light can pass through the stone. Ideally the diamond will be clear of any blemish or
dark spot when viewed through a jewelers loop. Older diamonds can sometimes ‘cloud’ and
color diamonds are of lesser value because they are irradiated to give them color.
Irradiating a diamond is a common practice to upgrade lower grade diamonds. Cut
represents the shape of the diamond and the number of refractive surfaces. The cut should
always be determined by the diamond cutter to maximize the potential of each stone. The
typical round brilliant cut has 58 refractive surfaces. Other common engagement cuts
include emerald, pear, princess, marque, cushion, oval, heart, and radiant.
All this information may seem overwhelming, which is why it is important to find an
engagement ring store who can be trusted to represent the buyers best interest. People
living in Carmel Indiana trust Moyer Fine Jewelers track record of excellence. In 2014
Moyer was again voted Best Wedding Rings on the Indy A-List, they also received
recognition from the publication for Best designer Jewelry and best rings and design five
previous years. Moyer has also received high marks on Angie’s List, a five star rating with
The Knot, and glowing reviews on Yelp! Moyer Fine Jewelers caries international known
designers lines including Tacori, Hearts on Fire, Christopher Designs, and Simon G and
their own in house designers. After 35 years in business, Moyer has perfected the art of

customer service. Their lifetime craftsmanship warranty helps foster a relationship with
their customers that will last another 35 years and more.


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