acne 7i .pdf

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Title: final_acne_7i_amplify copy

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Brand Overview

History

Founded by Tomas Skoging
and Jonny Johansson.
!

1997: Johansson creates 100
pairs of jeans
!

1998: He launches the first
ready-to-wear collection

History

Acne stands for Ambition to
Create Novel Expressions
!

45 retail stores globally
!

$120 million yearly revenue

Unify

Experimental
!

Offbeat and achingly
different
!

Bridge between
practicality and audacity

Los Angeles

Simplify

Lifestyle brand built
on 4 principles:
!

Integrity
Creativity
Surprise
Confidence

Amplify

Acne Studios is committed to
reinforcing the brand identity
through every touchpoint

Los Angeles

Amplify

Acne Studios is committed to
reinforcing the brand identity
through every touchpoint

Stockholm

Amplify

Acne Studios is committed to
reinforcing the brand identity
through every touchpoint


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