acne 7i (PDF)
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Title: final_acne_7i_amplify copy
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Brand Overview
History
Founded by Tomas Skoging
and Jonny Johansson.
!
1997: Johansson creates 100
pairs of jeans
!
1998: He launches the first
ready-to-wear collection
History
Acne stands for Ambition to
Create Novel Expressions
!
45 retail stores globally
!
$120 million yearly revenue
Unify
Experimental
!
Offbeat and achingly
different
!
Bridge between
practicality and audacity
Los Angeles
Simplify
Lifestyle brand built
on 4 principles:
!
Integrity
Creativity
Surprise
Confidence
Amplify
Acne Studios is committed to
reinforcing the brand identity
through every touchpoint
Los Angeles
Amplify
Acne Studios is committed to
reinforcing the brand identity
through every touchpoint
Stockholm
Amplify
Acne Studios is committed to
reinforcing the brand identity
through every touchpoint
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