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Global Media Journal  
Arabian Edition 
Fall/Winter 2010 
Vol. 1, No. 1, pp. 1‐2 

Introduction and welcome 
Hashem | 1 

Welcome (Ahlan Wa‐Sahlan; Marhaba) 
By Mahboub Hashem1 
American University of Sharjah 
 
Welcome to this premier issue of the Arabian edition of Global Media Journal.
The Global Media Journal is an experiment started over a decade ago by Dr. Yahya
Kamalipour from Purdue University’s Calumet campus as a venue for scholars to publish their
international mass communication studies. At the time, there were few outlets for global scholars
in existing journals. They had to compete with academic research conducted primarily in
established media markets in the United States and Western Europe, much of it empirically
oriented. GMJ’s impact was immediately felt, and a new need was identified: journals that
concentrated on specific regions around the globe to address specific regional concerns. Over the
years, global media journals have been established in Australia, Brazil, Canada, China, Germany,
India, Malaysia, the Mediterranean (from North Cyprus), Mexico, Pakistan, Persia (from
Tehran), Poland, Portugal (from Porto), Russia, Spain, Turkey, and now the Arab World though
this Arabian edition. We are honored to join this esteemed body of international scholarship.
The Arabian edition succeeds the Global Media Journal Arabic Edition, which had been
sponsored by the American University in Cairo for academics who published their studies
exclusively in Arabic. GMJ’s Arabian Edition takes a different tack, seeking quantitative,
qualitative and conative research in both English and Arabic. Like its predecessor, this
publication encourages diversity of studies in mass communication in the Arab World, which
geographically includes the Middle East and North Africa.
The MENA region is important for media scholars. No other region on earth is undergoing
such rapid change in its mediascape: more daily newspapers have been started up in the region—
in both English and Arabic—than anywhere else over the past 40 years. While newspaper
readership is declining in America and Western Europe, it is on the rise in MENA, no small feat
considering that just over half of its indigenous population and read or write in any language.
The revolutionary additions of the Internet and mobile telephony, and growth of social media has
made study of the region even more important and significant.
With the advent of digital satellite distribution from Arabsat (Saudi Arabia) and Nilesat
(Egypt), every country in the 22-nation region can reach each other through state-run television
networks uplinked to satellites 35,000 kilometers above the earth, then redistributed to service
providers in every country. This ability to potentially reach 320 million viewers with messages
from various countries is tantalizing for media researchers, who must surmount a number of
1

Dr. Mahboub Hashem, editor of the Global Media Journal-Arabian Edition, is the founding chair of the mass
communication department at the American University of Sharjah. A native of Beirut, he earned his Ph.D at Florida
State University. A mass communication generalist, he teaches courses in intercultural communication,
organizational and leadership theory, among other subjects.

Global Media Journal  
Arabian Edition 
Fall/Winter 2010 
Vol. 1, No. 1, pp. 1‐2 

Introduction and welcome 
Hashem | 2 

obstacles, the largest being permission from most of the region’s governments to research their
citizenry in the first place, and the shortage of qualified research assistants and institutional
support. The fact that less than a third of that potential audience actually uses mass media on a
sustained basis opens the phenomenon to scholarly investigation.
The Middle East fascinates investigators as it has for centuries. There is no more dynamic
place for mass media, evidenced by the move by major international media companies to
establish bureaus in places like Cairo, Beirut, Jerusalem, Baghdad and the Gulf Cooperation
Council nations on the Arabian Peninsula. It is a region marked by uneven growth in media
products and consumers and a paucity of scholarly media research, which is changing at a
breath-taking pace.
The region is the epicenter of social and economic change, not only from East-West
influences, but also from North-South dynamism.
After years of scholarly neglect, the Middle East over the last decade has witnessed sudden
interest from researchers around the world. We, the editors of Global Media Journal Arabian
Edition, welcome this exciting trend. We also welcome our involvement with a network of
international scholars.
In this premier issue, Naila Hamdy from the American University in Cairo, examines how
traditional media in the region is embracing new media in conflict coverage, and Hebatella El
Gamal of the Modern Arts and Science University, Sixth of October City, Egypt, probes social
media’s influence on young people. Don Love of the American University of Sharjah reports on
what advertising employers want from university student applicants, and Mustafa Taha of the
American University of Sharjah investigates how two U.S. presidents—Clinton and Obama—
crafted their comments on the Somalia crises of 1996 and the public diplomacy effort in the Arab
World in 2009 and what they, separately, sought to accomplish. Hania Nashef and Ralph
Berenger conclude the English portion of the journal with book reviews.
Writing in Arabic, Noha Sameer Mahjoob of Cairo University, investigates hypermnesia that
results from dissonant message reception, and Mustapha Qassim from the National Center for
Educational and Development Research in Cairo probes the Arab media revolution as well as the
means of transforming the Arab civil society.
Putting together an academic journal is a collaborative process, and I would like to thank my
colleagues at the American University of Sharjah and from around the world who acted as
referees for journal articles for their help and guidance. I especially thank His Highness Sheikh
Dr. Sultan Bin Mohamad Al Qassimi, ruler of Sharjah and president of AUS, and the
University’s administration for their support of this journal, the first of its kind sponsored by this
university.


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