Google’s New Analytics Features .pdf
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Google’s New Analytics Features
The new products announced by Google recently promise many positive changes. However, the
most significant change, in the company’s analytics features, is the ability to pursue the
demographic data, in a better manner. Following details highlight the additional features.
This product shall prove most useful for marketers and resellers as various businesses shall now
be able to analyze the demographic background of their audience. The visitors can be
categorized in different groups, based on their age group and other details. The aim of this
product is to help in identifying the potential customers and prospects, who are interested in the
services and products of the particular enterprise. The demographic reports thus produced can be
used in various forms, as Google analytics will provide reports for each segment of audience,
categorized in various groups.
Google Tag Manager can track the events automatically
The Tag Manager is designed to track events automatically, as users can ‘listen’ for events
described on a web page, without the hassles of adding the required custom code. Although, the
event tracking was possible earlier also, by adding the manual code to the html content on the
home page, the process itself becomes much cumbersome for the bigger scenarios. The testing
and staging any required change takes very long time. The latest feature of Google Track
Manager will remove this hurdle as the users can track many events, easily, using this tool.
Migrating from ‘classic’ to ‘universal ‘analytics
Website owners get confused after receiving mixed messages that contain classic or universal
analytics features. The new tool can now enable the website owners and webmasters to migrate
from one to another in a significant manner, while keeping the relevant data for that feature
Additional educational tools
The aim of the company is to provide useful information to newcomers and smaller enterprises,
encouraging them to make use of Google Analytics, while they learn about its uses. The
educational tools ensures that there is an in-product video that provides all the information
required for using that particular Analytics feature. This is a practical help for those wishing to
take the advantages of each feature, instantly.
This feature is particularly beneficial for the premium users having large data. The feature allows
users to interpret the interactive analysis of bulk data sets, which may run into trillions of rows.
The Big Query Analytical Feature is easy to use and accessible and it allows the businesses and
various developers to make use of powerful Data analytics, based on a particular demand. In
addition, the data can be exported easily, using this feature.
New report about acquisitions
This is an improvement upon existing feature that allowed report acquisition for selected users.
However, the new tool will replace the ‘Traffic’ sources section on the left side menu of GA.
This will allow all uses to see the customer behaviors on site and perform the acquisition and
conversion. The ABC (acquisition, behavior, conversion) cycle will replace the ‘traffic sources’
in the Google analytics to provide better channel flexibility and present user’s key metrics in the
A few users utilize the existing feature. However, the company aims at providing this feature to
all users by the end of 2013. The updated changes will include user segmentation, segment
templates, sequence segments and cohort analysis, within a new UI.