Great Internet Marketing Strategy In 2014 And Beyond .pdf
Original filename: Great Internet Marketing Strategy In 2014 And Beyond.pdf
Author: Richard Sutherland
This PDF 1.5 document has been generated by Microsoft® Office Word 2007, and has been sent on pdf-archive.com on 14/09/2015 at 10:02, from IP address 180.234.x.x.
The current document download page has been viewed 314 times.
File size: 279 KB (3 pages).
Privacy: public file
Download original PDF file
Great Internet Marketing Strategy In 2014 And Beyond
In recent years, online marketing has become a major component of a successful overall
marketing plan for businesses of every size and in every market across the world. In fact, in a
relatively short amount of time, using the internet as a marketing tool has become one of the
most important aspects of such plans, and continued changes in digital electronics and the
capabilities of multimedia programming ensure that it will undergo changes with each calendar
cycle. Indeed, marketing professionals from all over the United States are well aware of changes
to internet marketing strategy in 2014. Being mindful of such occurrences must be in the
forefront of their priorities.
Internet Marketing Channels To Consider
As the number of social media users in both the personal and professional realm grows steadily
in the tens and tens of millions on seemingly a monthly basis, using platforms like HubPages,
Facebook, Linked In, Twitter, Vine, and the like is essential for any internet marketing strategy.
While consumers rarely purchase goods and services directly from social media marketing
efforts, companies must use these channels to stay in touch with their current and future
customers. The various social media platforms help them nurture their relationships and inform
them of upcoming changes in the industry.
Although YouTube has been around for quite some time, it is often overlooked as a viable tool
by many internet marketers. In fact, it is one of the most under-utilized forms of marketing on
the World Wide Web. Any companies that employ the tactic of YouTube are actually a step
ahead of their competitors, as many businesses overlook it as a viable source. From seminars to
informal product videos, YouTube puts the power of the message into the hands of the creator.
This is where having complete control over content is at its best.
Keys To Internet Marketing Success
Like any other marketing practices, it is very important to measure the effectiveness of whatever
strategy is being employed. Online campaigns are no different. Budgets are useless if ineffective,
so constant feedback regarding what is working and what isn't should be a major priority. It is
not wrong to employ something again and again if it is providing a good return on investment.
For example, if a coupon is regularly released via a Tweet on Twitter, then it can continue to be a
viable tool; however, if an employee's blog is not receiving any hits or comments, it is likely this
is something that can be eliminated or diminished.
Content marketing is another area of development that continues to gain momentum. The value
of good content and effective SEO practices ensures that customers will find certain businesses
and that companies are always at the top of lists and search engines. Recent studies have shown
that internet marketing strategists are increasing spending and brainstorming efforts on ways to
make sure their content marketing ideas are creating a vast ripple effect throughout the World
Wide Web. It is also pivotal that effective SEO practices are employed and monitored on a very
regular basis. Simple updates on search engine algorithms can mean complex changes in site
makeup and maintenance.
Continued Presence Of Smartphone’s And Other Mobile Devices
There are few people who will dispute that a time when every man, woman, and child will carry
a cell phone or other mobile device is upon society. Some will even argue that it is already there.
Thus, having a comprehensive mobile strategy is, perhaps, just as important as the aspects
explored above. Being able to track Smartphone users and other digital media consumers will be
a key to success. With new technologies being developed by cell phone service providers and
other digital media companies, companies may soon be able to track how consumer's behavior
changes between devices. This could mean that marketers will have a clearer understanding of
how their mobile strategies are converting from Smartphone to laptop or personal computer and
Of course, all this means that more attention and planning will need to be devoted to appropriate
mobile marketing strategies. This can be as simple as ensuring that web content is phone-friendly
or as complex as developing an application specific for a variety of Smartphone’s and carriers.
So many new devices are being released into the market on a regular basis, and ongoing changes
affect the ones that are already currently available. Keeping up with the trends on how to best
utilize the explosion of technology will surely set the average internet marketers apart from the
The Best Is Yet To Come
There is really no perfect way to forecast how changes to internet marketing Strategy in 2014
will impact the market in years to come. So many industries related to this very field are making
unheard of advances on a daily basis; indeed, this is uncharted territory. In a field that was once
dominated by paper and tangible, touchable, quantifiable messages, change occurs on the hour
instead of by the year. Hollywood movies of yesteryear that depicted a future full of changing
billboards, marquis messages, and digital cacophony have been surpassed by actual devices and
methods that were simply once products of overactive imaginations.
All in all, marketing opportunities on social media platforms, like Facebook and Twitter, and
mobile phone marketing opportunities on Smartphone’s, like the iPhone and the Galaxy or Droid,
will be the wave of the future. As more and more individuals rely on social media for
communication, expression, and visualization, companies that can meet the marketing challenges
that this present will be the most successful. New options like Pinterest, Google +, and Stumble
Upon are just added bonuses. The aspect of marketing that assumes that consumers make most
final purchasing decisions based on emotion can be most prevalent when it comes to internet
marketing strategies. Digital content that employs concise branding with an emotional twist will
flourish the most. Copywriters, digital video producers, and computer programmers with flair
will be the most sought after.