Homes+ Reader Promo Prop .pdf

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Original filename: Homes+ Reader Promo_Prop.pdf
Title: PowerPoint Presentation
Author: Mavrakakis, Georgia

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reader
promotions
2015

our reader is….
WOMEN 30+
HOUSEHOLD INCOME
BETWEEN $70-100k

HOUSE PROUD
FAMILY FOCUSED

SMART SHOPPER

homes+ is….
HANDS ON
REVAMPING / STYLING
ON A BUDGET

EASY
REAL READER HOMES
DOABLE

brand snapshot
+

Readership:

85,000*

+

Circulation:

50,408**

+

Average age:

44.3 years

+

Average HH income:

$107,530

+

65% of readers are employed

+

56% of readers have Diploma or Degree

**CAB Audit, March 2015
*Roy Morgan, March 2015

who is our reader
+

she runs the home, she’s a mother, she’s 30+

+

she’s a decision maker, she works

+

she’s married, she’s divorced, she’s single

+

she loves to decorate and of course;

+

she’s guided by the hunt for a bargain (aren’t we all?)

….she loves to change up her interior, adding a cushion here
and a new quilt cover there – she loves to freshen up her
home with the little details

Magazine

Newsletter

Brand Epicentre

Weekly eDM

Viewa

Augmented Reality

Magazine comes to life

brand touchpoints

Social Media

Website

homesplusmag.com.au

Digital Editions

Available via iTunes

F: /homesplusmag
T: @homesplusmag
I: homesplusmag
P: homesplusmag

Homes+ TV

Youtube.com/home
splusmag

promotional opportunity
Reader promotions

+

Dedicated DPS each issue

+

Comprised of a selection of curated prize pools

+

Allows for the building of major or smaller prize pools

+

Opportunity to develop themed promo spreads

….example of our inmag reader promotion in which the prize
pool draws upon Fathers Day as a theme

promotion mechanics
+

Multi platform entry points:
+

Viewa

+

Website

+

Write in

+ Entrant selects prize pool and answers a ‘25 words or less’ query
+

Game of Skill

promotion investment
homes+ to provide

partner to provide
+

Partner to provide prize pool

+

Share of DPS spread

+

Partner to despatch prizes

+

Creative development $

2,500

+

Partner to provide hi-res images,

+

Inclusion in newsletter

$

2,500

& url for creative

+

Creative – digital

$

2,500

+

Coverage on website

$

6,500

+

Social Media coverage $

2,500

+

Total Bauer investment

+

Prize

pool

RRP

value

provided and can include:
+

Packages of goods

+

Select goods/services

TBC

$ 13,500

$ 30,000

…$ Value of exposure will be proportionate to the total
number of partners participating in the given promotion

for further information, please contact our
Features & Digital Editor – Hana Jo.
Hana Jo
homes+ Features & Digital Editor
E: hjo@bauer-media.com.au


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