The Top Features Of Google Analytics! .pdf
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The Top Features Of Google Analytics!
Google analytics is a free service provided by Google for its privileged users to maintain a
statistical record of their website traffic. The tool not just informs you about the amount of
followers you are getting, but also their location and whether they reached your site directly
through search engine, or via some referral or ad-campaign. In essence, the tool is a mirror image
of your business in the virtual world. Thus, one can improvise the peg layout accordingly, to
more effectively sway the crowd in its direction.
Google analytics works on a certain set of features, which are continuously updated to enhance
its functionality. Recent Google analytic summit has announced 14 new features, all of which are
remarkably good. According to certain facts these five are potential to leave great impacts on the
New auto event tracking
The Google tag manager has updated itself with auto tracking feature, which helps in tracing not
task to maintain. The feature is a great benefit for online marketers and business makers to
measure things like outbound links and files. This revised version is surely time saving and the
most polished feature amongst others.
New admin API
This feature is a useful tool for online marketing platforms, as it allows you to create user
profiles and adjust settings automatically. In short, it helps an organization to manage its
abundant users with simple clicks using its programmed scripts. Another time saving attribute of
Google analytic, as one does not have to install and configure settings, which will result in
increased use of Google analytic.
ABC analytic reports are based on the customer acquisition, their behavior and outcomes or
conversion cycles. This type of grouping of data enables you to learn whether you are getting
fresh traffic or it is repeated. Also, one can see the statistic score in three parts of customer cycle,
that is, acquisition, behavior and outcome. In addition, it also helps a firm in hiding the glitches
which may have occurred during campaign tracking.
This enables a business to understand his audience and then take steps to enhance its marketing
strategies. The demographic feature enables a firm to learn more aspects about its customers
such as their age, gender, interests, and so on. These bits of information can definitely be of great
help to boost your sales score. An example of this would be, a business dealing in cosmetic
products, can boost their sales by figuring out the common age group, and their needs, with
Google analytic demographic data.
Google is by far the most reliable and top ranking search engine, and is potential enough to keep
itself upright at the same level, owing to its great parameters. Google analytics is one amongst its
various features, which quickly assists one in maintaining traffic figures with ease. The tool is a
must for ecommerce platforms to keep their pockets flooding!