Use Of Google Webmaster Tools New Features .pdf
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Use Of Google Webmaster Tools New Features
Three Ways For Webmasters To Use Google Webmaster Tools’ New Features To Their
Webmasters have long relied on Google Webmaster Tools to optimize their websites and create
responsive and powerful websites. Google has released in the course of 2013 a number of new
features onto the GWT platform to make it an even more powerful tool. Here are some of the
best ways webmasters can use these tools to develop their websites.
1. Prevent hacking of the website
Hacking of websites has become an all too common issue for many webmasters. Too
many webmasters have woken up to find that their websites have been overrun with all
forms of malicious code and spammy content. Such webmasters find themselves at a loss
as they start the recovery process which can be all too slow.
However, GWT now provides a Security Issues feature that webmasters can use to
prevent such occurrences. The new security features make it possible for the webmaster
to submit their website for a security review. The review will highlight any security
weaknesses that hackers could exploit and provide recommendations on how the
webmaster can address these weaknesses.
2. Integrate GWT with Google Analytics for a better experience
Chances are that if you are using GWT you are also using Google Analytics to handle
your analytics needs. Google has provided a feature that will make it possible for
webmasters to integrate the two platforms to allow data and report sharing between the
two. The setup process for integration is a simple process that will allow you to view data
across the two platforms.
For now, the data that you can export between these two platforms is limited to data on
search queries. You will also be able to export data on your site’s top landing pages and a
geographical summary of site visitors. These are all important statistics that the
webmaster can use to ensure that their marketing tactics, site testing, and website SEO
performs as best it can.
3. SEO optimization
GWT will now provide webmasters with a uniform cross-section of their websites
backlinks data. The download more backlinks sample button will abandon the
lexicographical order in which it has previously generated backlink data. While the
backlink data availed will still be arranged lexicographically, it will be generated from a
uniform cross section of the websites backlinks across the internet.
This feature has been added to GWT through the intensive campaigns of webmasters who
found the previous format not as useful as it should be. The sample data that a webmaster
can access on backlinks will still be limited to 100,000. However, this is more than
enough for a webmaster to use to improve their SEO strategy. The uniform sampling
ensures that data on bad backlinks is easier to access. Webmasters can therefore use this
data to remove bad backlinks and ensure that their SEO stays on the proper path.
There are other tools that GWT provides for example PageSpeed Insights Tool which can help
webmasters ensure that their pages load faster on Smartphone’s. GWT’s new features are a
treasure trove that is worth the time to learn and master.