CUST DEV 101 .pdf

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Original filename: CUST DEV 101.pdf
Title: BACKSTITCH STRATEGY 3.pptx
Author: Tim

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WHO the hell AM I?

4 PILLARS OF COMMUNICATION OPERATIO

COMPA

X

!" POZURE
MEDIA

YOUR COMPANY
NAME

CUSTOMER DEV 101
The COMPA Presentation

What the hell you’ll receive from this course?

4 PILLARS OF COMMUNICATION OPERATIO

COMPA

Understand the operational mind-set of customer development

CREATE A Customer trail
UNDERSTAND THE INFLUENCES OF PAIN POINTS, FEARS & GOALS

CREATE A COMMUNICATION report
Understand the importance of a customer persona

Homework: develop a customer persona

YOUR COMPANY
NAME

CUSTOMER DEV 101
The COMPA Presentation

What customer push back are you experiencing?

4 PILLARS OF COMMUNICATION OPERATIO

COMPA

YOUR COMPANY
NAME

CUSTOMER DEV 101
The COMPA Presentation

#1 cause of CUSTOMER pushback

4 PILLARS OF COMMUNICATION OPERATIO

COMPA

flying blind

YOUR COMPANY
NAME

CUSTOMER DEV 101
The COMPA Presentation

#2 cause of CUSTOMER pushback

4 PILLARS OF COMMUNICATION OPERATIO

COMPA

speaking different
Language TO
CUSTOMER

YOUR COMPANY
NAME

CUSTOMER DEV 101
The COMPA Presentation

#3 cause of CUSTOMER pushback

4 PILLARS OF COMMUNICATION OPERATIO

COMPA

COGNITIVE
DISSODANCE

YOUR COMPANY
NAME

CUSTOMER DEV 101
The COMPA Presentation

4 PILLARS OF COMMUNICATION OPERATIO

COMPA

THE ULTIMATE SOLUTION
YOUR COMPANY
NAME

CUSTOMER DEV 101
The COMPA Presentation

ULTIMATE SOLUTION

4 PILLARS OF COMMUNICATION OPERATIO

COMPA

CUSTOMER
DEVELOPMENT

YOUR COMPANY
NAME

CUSTOMER DEV 101
The COMPA Presentation

comparison

4 PILLARS OF COMMUNICATION OPERATIO

COMPA

You are a
detective

YOUR COMPANY
NAME

CUSTOMER DEV 101
The COMPA Presentation


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