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Itsyourtown GG Zine FINAL .pdf



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EMBRACE THE NEW SPIRIT OF YOUR TOWN
WITH NEW AMSTERDAM VODKA.
clean, crisp taste, the premium vodka offers unique sweet notes that give a modern,

Capturing the essence of city life, New Amsterdam Vodka is smooth enough to enjoy straight,
yet distinctive enough to hold its own in any cocktail, offering a versatile and intriguing drinks
choice to transform any social scene. From pre-party to after-party, the iconic bottle of New
Amsterdam Vodka is the perfect ingredient for all walks of modern city nightlife, at home or
out in your town.
New Amsterdam Vodka is now available at leading retailers nationwide,
RRP £5.49 for 20cl or £15.99 for 70cl
For further information, visit: http://www.newamsterdamspirits.co.uk

THE AMSTERDAM
AMSTERDAM MULE.
MULE.
THE
INGREDIENTS:
INGREDIENTS:
50ml New Amsterdam Vodka
50ml
New Amsterdam
Vodka
75ml Ginger
Beer
75ml
Ginger
Beer
12ml fresh lime juice
12ml
limesyrup
juice
12ml fresh
of simple
Sprig
of
mint
Sprig of mint

METHOD:
Pour vodka over ice. Add simple syrup and lime juice.
Top with ginger beer and stir. Spank a mint sprig
(to release aromas) and add as garnish. Serve in
Amsterdam Mule mug or metal mug.

Welcome to It's Your Town, a collaboration
between New Amsterdam vodka and
Generic Greeting Collective. This is
our take on our city, Manchester; the
birthplace of the industrial revolution,
the original modern city.
From 1842 Manchester’s emblem, the worker bee, has represented the city’s role as the hive of the industrial
north and is still a relevant motif to this day. The Mancunian spirit of industry rings true in our modern city; mills
previously hives of industrial production now host creative studios and event spaces, driving the young blood in a
thriving build-it-yourself cultural scene.
Despite being about a fifth of the size of London, Manchester consistently punches above its weight, whilst
facilitating the grapevine networks which would be disparate in a larger city. It’s this close knit atmosphere that
allows our city’s bar and club scene to exist on a largely word-of-mouth basis. Whether it’s secret gigs in disused
factories (p4) or rumours of superstars such as Aphex Twin hanging out in one of the cities basement clubs (p8),
the most memorable moments bubble up organically, unexpected and sometimes unplanned. With a strong feeling
of unified independence people forge their own fun, making what they want to happen, happen.

02

Manchester’s Caribbean Carnival (p3), epitomises this feeling of homespun cultural happenings. We stumbled
across the festival completely by chance following the sound of dubwise bass lines through the summer streets all
the way from Platt Fields to Alexandra Park.
Rusholme is another jewel in Manchester’s crown (p5 & 6). Commonly referred to as ‘The Curry Mile’, the Wilmslow
Road area of Rusholme is home to an astonishing variety of restaurants, jewellers, shisha bars and kebab houses
each with their own ornate neon signage. The Curry Mile operates as a corridor to much of the South of Manchester,
and a late night bus ride amongst the kaleidoscopic colours and illuminated signage can be mesmeric.
A figure who crops up on the roads of our city is Boom Box Bike Man Danny Smickel on his bike mounted sound
system (p7). Danny describes himself as a cool guy taking the rough life easy. Often heard before he’s seen and
when you least expect it, Boom Box Bike Man brightens up many a gloomy Mancunian day.

E. & J. Gallo Winery supports responsible drinking and is a supporter of Drinkaware. For more information visit www.drinkaware.co.uk.

For our final story we spoke to Rich the friendly doorman at the world renowned club, bar and canteen Soup Kitchen
(p9). Few people have as many stories to tell of the melodrama and spectacle of Mancunian nightlife than its
bouncers, and we weren’t disappointed with the tales Rich had to tell.

01

08

THE RUMOURS EXPRESSED ARE SOLELY THOSE OF THE ORIGINAL AUTHORS AND OTHER CONTRIBUTORS

Us
Generic Greeting is an arts collective founded in Manchester in 2010. Initially
set up as a platform to support its four founding members artwork, the
collective quickly expanded organically to encompass a wide range of members
all with their own areas of speciality. The idea behind the collective was that
artistic projects are more rewarding, enjoyable and can reach a wider audience
when undertaken as a collective. We thrive on collaboration both within the
collective and with outside organisations, companies and individuals.

10

Our Work

In the past we have put on exhibitions of all kinds of artwork from
illustrations to multimedia installations; made award winning short films
and music videos; put out 4 compilations of music and run a monthly mix
series; put on club nights and gigs; appeared at festivals and ran print
workshops and applied and designed wall murals.

www.genericgreeting.co.uk

@genericgreeting

01


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