Mastery Journey .pdf

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Title: Mastery Journey

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MASTERY JOURNEY TIMELINE
Spencer Williams

MONTH 1
MDL 510
MASTERY: PERSONAL DEVELOPMENT AND LEADERSHIP
GOAL
Understand the journey of
a master, and learn
strategies to help me plot
my own journey
Strategies:
-Read Mastery by Robert Greene
-Learn to use blogging and forum tools
-become familiar with Full Sail Library resources

MONTH 2
PBR 510
PUBLIC RELATIONS IN A DIGITAL WORLD
GOAL
learn various digital communication
strategies to use as a medium to
reach out to my target market.

Strategies:
-Examine various PR departments from successful
companies
-Update myself on Feedly articles related to new PR
strategies.
-View PR fundamental course on Lynda

http://www.lynda.com/Marketing-Public-Relations-tutorials/Public-Relations- Fundame ntals/1861102.html?srchtrk=index:1%0Alinktypeid:2%0Aq:public%2Brelation%2B%0Apage:1%0As:relevance%0Asa:true%0A
producttypeid:2

MONTH 3
NMJ 520
WRITING FOR INTERACTIVE MEDIA
GOAL
Learn new ways of telling interactive,
narrative stories for visual and digital
media

Strategies:
-Examine storytelling strategies on lynda
http://www.lynda.com/search?q=storytelling

-Reach out to journalism peers on social media
-View Top super bowl ads and compare/contrast
storytelling strategies.

MONTH 4
NMJ 642
LEGAL ASPECTS OF MEDIA
GOAL
learn guidelines for publishing work
through media outlets.

Strategies:
-Connect with Linkedin contacts in journalism and law
-Update myself on Feedly articles related to improper
journalist conduct.
- View Photography and the Law: Understanding Copyright
on Lynda

MONTH 5
PBR 540
INNOVATIVE PUBLIC RELATIONS TOOLS AND
RESOURCES
GOAL
learn various new age tools and
strategies used in the PR field today

Strategies:
-Examine various PR departments from successful
companies
-Update myself on Feedly articles related to new PR
strategies.
-Read - Public Relations Challenges: Opinion Leaders
and Video Games at
http://wagner.radford.edu/117/

MONTH 6
PBR 550
SOCIAL MEDIA METRICS AND ROI
GOAL
Learn methods for gathering useful
data from social media and other
online outlets.

Strategies:
-View Library resources on Social media metrics
-Update myself on Feedly articles related to social
media
-research several businesses that are highly active on
social media

MONTH 7
PBR 560
MARKET AND CONSUMER RESEARCH ANALYSIS
GOAL
Understand how to conduct market
research pertaining to my field of work

Strategies:
-Reach out to contacts from full sail alumni network
-View Full sail Library articles on Market Research
-View market research crash courses on Lynda

MONTH 8
PBR 610
MEDIA RELATIONS
GOAL
Learn how to use connections with
certain media outlets to reach a wider
audience

Strategies:
-Examine various PR departments from successful
companies
-Connect with alumni from U of A that are working in
the mass media industry now.
-talk with journalism contacts about how they work
alongside PR professionals.


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