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With the right partnership,
amazing things happen.
– The Agency

MARKETING YOUR PROPERTY
Unlocking value

“In the long history of humankind
those who learned to collaborate
and improvise most effectively
have prevailed.”
- Charles Darwin

We are a part of the bigger picture

The Agency is powered by Ausnet – a group providing leading property and
financial services since 1996.

Mortgage & Finance Solutions prides itself on being
one of the most awarded mortgage specialists in the
country with over a billion dollars in loans. We tailor
make finance solutions to suit your circumstance by
searching through hundreds of products from over
25 lenders. It’s like having your own private banker
working for you to get the right solution.

When choosing your settlement agent, trust in our
experience. Averaging over $500 million in property
settlements per annum, Landmark Settlements is
one of the leading settlement agencies in Western
Australia. Having in-house conveyancers guarantees
a smooth settlement transition between the sales
department and the other parties.

Take advantage of a FREE Assessment to either
conduct a health check on your current loan or obtain
pre-approval for a future purchase.

The decision making process around property
investment is typically a challenging one. We
assist our clients along the property investment
journey, educating them on their options and then
implementing a personalised property investment
strategy.
Ask us what makes us different – our Exclusive
Integrity Guarantee is not offered by any other
company.

We’ve got you covered! As a member of Club A you
are entitled to 30 days free home and contents
insurance on your purchased property, from either
contract or settlement date or any day in between. We
will do all the work for you getting the most appropriate
policy and competitive price.

We provide professional support and ethical advice on
personal insurance, superannuation, salary sacrifice
and retirement planning. The support we provide is
to assist in wealth creation and risk reduction. Get
started today with a free one-on-one consultation. 1

reaching more buyers
93% of properties that gain a premium price sell in the first 6 – 8 weeks.

CHART SHOWING % OF INSPECTIONS BY WEEKS ON THE MARKET

% of Inspections

25
20
15
10
5
0

WEEK 1 WEEK 2 WEEK 3

WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8 WEEK 9 WEEK 10 WEEK 11 WEEK 12

Importance of an effective marketing
campaign
• Generates appropriate buyer interest and enquiry
from the local area to international markets
• Maximises the exposure of the property to the
market
• Impactful to entice qualified buyers
• Highlights the property’s uniqueness and qualities
• Generates urgency among buyers
• Sets a selling price or selling range (where
appropriate)
• Creates competition to maximise price

2

Reach buyers from around the corner
and around the world.

LOCAL

STATE

NATIONAL

WORLD WIDE

MARKETING YOUR HOME
An individually tailored marketing plan makes all the difference.
Every suburb and property is unique and will attract different types of buyers. That’s why we work together with you
to produce an individually tailored marketing plan to reach the exact target buyer market for your property. The aim
is to create specifically styled advertising material that matches the property with the target buyer market segment.

Our tailored marketing plans provide proven results.
We develop a detailed marketing plan encompassing everything, from setting an appropriate marketing budget and
choosing the most effective advertising mediums, right down to the finer details of photography, with well-chosen
words to bring to life the selling features and unique characteristics of the property.
When you market your property with The Agency you can be assured that you will have a professionally developed
marketing plan that gives your property maximum exposure to the most appropriate markets and buyers.

3

MARKETING MEDIA
Photography

Newspaper Advertising

• Twilight photography
• Day shots
• Floor-plan

• Under The Agency brand, you have access to
Australia’s leading print media
• Our property marketing campaigns can also include
advertisements in leading local area newspapers

Video / Drone Photography / New Technology
• Utilising the latest technology to enhance all areas
of the marketing campaign
• Videos to gain emotional attachment and a better
understanding of the property

Online
• The Agency Website
• Realestate.com.au – #1 property website
• Uploaded to 20 web portals including: reiwa.com.
au, domain.com.au and international sites

Boards & Signage
• The Agency boards and signage are designed to
ensure your property receives maximum exposure
in your local area

Brochure
• Professionally designed brochures highlight your
property’s features and uniqueness

Open for Inspection
• All open for inspections will be scheduled and
conducted to suit your personal requirements

4

Editorials
• Property editorials in leading Australian local
newspapers

Targeted Buyer Database
• Access to a targeted buyer database with qualified
buyers who are specifically looking to buy in the
immediate area, maybe even your street
• Cross promotion with Ausnet family companies

Social Media
• We are linked in with all major social media sites
and will promote your property accordingly

Local Area Marketing
• Personalised Letter Box drop
• Notice boards at local businesses

POWERFUL internet and VIDEO marketing

Nearly 90% of buyers find their next property via digital media, so keeping up to date with
the latest marketing techniques is imperative.
Property videos are an effective way of engaging with
online buyers. Listings with real estate videos have a
400% increase in enquiry rate. They are a fast way for

There are many compelling reasons to
consider a property video:

people to gain an emotional attachment to a property.

• Video was the fastest growing adverting format
in 2012.
• According to ComScore, 45.4 percent of users
viewed at least one video online over the course
of a month.
• According to Online Publishers’ Association,
80% of users recall a video advert they viewed
in the past 30 days.
• 46% of users take some sort of action after
viewing an advert, according to Online
Publishers’ Association.

EACH
DAY

100 million
internet users
watch an
online video

How your property appears in the eyes of your potential buyers
Web pages are carefully chosen to maximise the potential impact within an agreed marketing budget and in line
with the value of the property for sale. Put simply, the larger the advert, the larger the impact.

88%

of potential buyers use the
internet as their main tool
to search for property

5

advertising options

keep
it
local

How do you want your property to appear
in the eyes of your potential buyers?
Advert sizes are carefully chosen to maximise
their potential impact within the agreed marketing
budget. This budget is commensurate with the value
of the property for sale.

60% of purchasers move
to their next purchase
within 9km of their
existing home.
- Source ABS

Put simply, the larger the advert, the larger
the impact.

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This illustration is intended for use as a guide to
(relative) advert sizes. Adverts are not actual size and
have been reduced to fit the A4 page.
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Grand formal lounge with north facing deck.
Pool and pontoon, floor to ceiling glass.
expansive open plan living and3dining.
Chef’s grade stone topped kitchen.

Peter Somebody
3
2
ProPerty Partner
M: 0000 000 000

3

2

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Grand formal lounge with north facing deck.
Pool and pontoon, floor to ceiling glass.
expansive open plan living and3dining.
Chef’s grade stone topped kitchen.

Peter Somebody
3
2
ProPerty Partner
M: 0000 000 000

P: 1300 AGeNCy
W: theagencypartners.com.au

2

P: 1300 AGeNCy
W: theagencypartners.com.au

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call to action subheading







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North facing deck.
Pool and pontoon.
Expansive open plan living/dining.
Chef’s grade stone topped kitchen.

Peter Somebody
M: 0000 000 000
P: 1300 AGeNCy
W: theagencypartners.com.au












Grand formal lounge with north facing deck.
Pool and pontoon, floor to ceiling glass.
expansive open plan living and dining. 3
Chef’s grade stone topped kitchen.
Courtyard links outdoor/indoor living.
Grand formal lounge with north facing deck.
Pool and pontoon, floor to ceiling glass.
expansive open plan
3 and dining. 2
2 living
Chef’s grade stone topped kitchen.
Courtyard links outdoor/indoor living.

PEtEr SomEbodY | ProPerty Partner
2 000 000
2
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P: 1300 AGENCY
W: theagencypartners.com.au

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Pool and pontoon, floor to ceiling glass.
expansive open plan living and dining.
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Courtyard links outdoor/indoor living.







Grand formal lounge with north facing deck.
Pool and pontoon, floor to ceiling glass.
expansive open plan living and dining.
Chef’s grade stone topped kitchen.
Courtyard links outdoor/indoor living.

PEtEr SomEbodY | ProPerty Partner | M: 0000 000 000
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W: theagencypartners.com.au

powerful creative
Keeping it Local, National & International
How the Agency promotes your property

unique Stock Boards

photo Boards

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800
800
mm
2

unlock your future

2

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m

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ProPerty Partner
M: 0000 000 000

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Pool and pontoon, floor to ceiling glass.
Expansive open plan living and dining.
3
Chef’s grade stone topped kitchen.
Courtyard links outdoor/indoor living.







Grand formal lounge with north facing deck.
Pool and pontoon, floor to ceiling glass.
Expansive open plan living and dining.
Chef’s grade stone topped kitchen.
Courtyard links outdoor/indoor living.

PEtEr SomEbodY | ProPerty Partner
M: 0000 0002000 3
2

P: 1300 AGency
W: theagencypartners.com.au

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sophisticated targeted
mailbox marketing
brochures
home open
peter somebody

0409 223 094

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high impact
newspaper
Advertising

Home Open
pointer signs

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Grand formal lounge with north facing deck.
Pool and pontoon, floor to ceiling glass.
expansive open plan living and dining. 3
Chef’s grade stone topped kitchen.
Courtyard links outdoor/indoor living.
Grand formal lounge with north facing deck.
Pool and pontoon, floor to ceiling glass.
expansive open plan
3 and dining. 2
2 living
Chef’s grade stone topped kitchen.
Courtyard links outdoor/indoor living.

PEtEr SomEbodY | ProPerty Partner
2 000 000
M: 0000
2

P: 1300 AGENCY
W: theagencypartners.com.au

powerful video and
internet marketing

7


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