Original filename: SEOCONTENTWRITINGTECHNIQUESFORECOMMERCEWEBSITES2015.pdf
This PDF 1.4 document has been generated by , and has been sent on pdf-archive.com on 02/11/2015 at 07:51, from IP address 183.82.x.x.
The current document download page has been viewed 301 times.
File size: 131 KB (3 pages).
Privacy: public file
Download original PDF file
SEO & CONTENT WRITING
TECHNIQUES FOR ECOMMERCE
In this article we will look at a online health website called
that has been
recently launched in India. Indians Health showcases and sells best herbal,ayurvedic, and
organic health products online.This article is all about suggesting seo and content writing ideas
to Indians Health that helps in improving the visibility and rankings of the website in major
Always write useful Articles in your Blog
It’s always a best practice of having a blog attached to a website. It adds unique and new
content to your website, that will likely get indexed by search engines and may show up in
search engine results page for related queries.Articles are always helpful in converting visitors
to buyers,articles when written about most generic topics they not only help in increasing
traffic also helps in landing a inbound link to your website.
You might be skeptical about the articles; whether visitor will view the them or not,well to be
frank most of them will never read them , user intention is only to buy products that have best
user ratings. The customer only views your article when you have a snippet of your article
beside the products which may assist him in choosing and buying the best product. Always
place snippets of articles that help customers in making purchases and providing him the
information he requires
Zappos does a great job in providing helpful articles for every category they have,
these articles not only convert customers for that particular products instead articles may
influence user in buying other products available in the website.
Post extra Info that are Helpful to the Customers
To do this you need to know the trends and queries users interested in, for that you need to use
keyword tools like Google keyword planner,Uber suggest and keywordstool.io .These tools
helps you out to look for queries and keywords that most of the users search for .Always select
keywords that have medium monthly searches rather than high search volume ,because all your
high page rank competitors might have optimized their pages for those keywords and it would
be difficult for you to rank for those keywords,so never optimize your pages for high search
Select queries that are somewhat related to the products you offer. For example Indian Health
deals with health products so use queries like “How to get rid of pimples” “How to get glowing
skin” in the articles and optimize it for the keyword which helps your article to top in search
Prefer adding related content to the site in a manner similar what was described in the above
topic; that is writing content that is not only relevant but also helps users in making decisions
before buying a products.
Never use Product Descriptions provided by manufacturers
This is a bit time consuming and work intensive. Several E commerce websites follow the same
custom of using the same description provided by the manufacturers, and similar description is
seen in all the E commerce sites that are showcasing similar products. Rewriting product titles
and description and adding more unique content can look different and unique when compared
to other E commerce websites. Though rewriting is a hefty task, I suggest it to be considered as
important factor in the seo strategy. Indians Health which showcases and sells Health products
online follows the same custom of posting the exact description provided by the manufacturer in
the website, I recommend Indians Health to rewrite the title and descriptions provided by
manufacturers just like they did for
Dr.Patkar’s Apple Cider Vinegar product page
only helps in improving the online user experience but also helps in reducing the bounce rate
Decrease the Page Size of the Website.
Page Size plays an important role in seo, according to researches 18% of people surfing the
net, leave the page if it loads for more than 10 – 15 seconds. Always reduce the size of the
page which helps in decreasing the loading time for the page, I suggest using
Try to Get User Reviews
Like many other
Etailer’s even Indians Health allows users to submit reviews; but I don’t see
many of them, in few pages none of them. User reviews not only adds unique user generated
content to the website but also helps in improving conversion rates . These user generated
reviews influences the buyer’s mindset over the product and if optimized properly they also
show up in search results page when users search for product reviews
Indians Health should try to increase the reviews of the products they showcase. .They can also
give out their products for free and ask the beneficiaries to write a review. Amazon and Zappos
does a great job when it comes to user reviews, after every purchase they send out a message
to the user to submit a review and they also send a reminder mail if the buyer forgets to do so.
Include An “Ask an Expert” Feature?
Hire someone from Indians Health team or from close contacts who has the expertise and/or
resources to answer all types of queries raised by the users.I suggest Indians Health to start a
Ask an Expert feature throughout the website. This Feature could make the site more useful and
resourceful and it conveys out a message that when someone browse the website for a query
he got an expert available .Health kart includes this Ask an Expert feature,and has got an
amazing response from
netizens .The expert can also run a Forum with all the health Threads
where everyone can include their suggestions for the given query
Videos & Images
Healthcare Surprises could be an amazing topic to ask website visitors for visual content such
as videos and images. They could even run contests (best images and videos by products for
example) on the website and within their social networks to get users participating.
Visitor submitted images and videos of Healthcare Surprises could do very well within their
social media networks. Much of this content will likely to get shared.