Site statistics .pdf
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Title: Microsoft Word - Site statistics
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f you're going to be an internet marketer, you better get a handle on web site statistics. While there are
hundreds of different tools for measuring web site activity, here is a quick guide to some of the more
common statistics prepared by most tools. Site statistics
Hits. "Hit's are the number of times someone made a request for information on your site. It's important
to note some statistics tools count a hit as any information not necessarily a single visitor. For example,
with some tools, if you're home page has 3 pictures on it, a visitor to your home page might register as 4
hits - 1 for the page and 1 to download each picture.
Unique Visitors. Unlike hits, unique visitors are just that - how many unique people visited your site
irrespective of the number of pages they viewed. If you're trying to build traffic, this is the data to
watch. Site statistics
Pages. Page counts tell you how many pages on your site have been viewed. Theoretically, the smallest
number of pages viewed would be equal to the number of unique visitors (if every visitor views just the
home page before going elsewhere). A page count higher than the number of visitors is a good thing this means visitors came in and went deeper into your site than just the home page. Some tools offer
"by page" counts that will show you exactly how many times each page has been viewed.
Entry Pages/Exit Pages. Entry pages are the pages that a visitor first entered your site with. Exit pages
are those that they left the site after viewing. This data is important to tell you what's happening with
your visitors. How they arrived will often tell you what offer they are responding to (if you use separate
"landing pages" for email promotions, for example) and the exit pages will tell where (and hopefully
why) they left. For example, if a high percentage of the exits are from the home page, it means a high
percentage of people haven't gone deep into your site. If, on the other hand, a high percentage have
exited from the contact page, that may correspond to increased sales activity coming your way!