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Requirements for Sponsored Post Tweets (English Version) .pdf

Original filename: Requirements for Sponsored Post-Tweets (English Version).pdf
Title: Proyecto de Video (Incluye todos canales de Video y Bumbia) Objetivo: desarrollar liderazgo de GFR Media en audiencia y monetización
Author: Ileanna Lopez

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• The post / tweet can
promote a service, offer or
• They can include photos or
• Each post on Facebook
includes media investment
to increase reach
• On Facebook, the post will
always start with
“offer/message of @brand”
• The tweet will always
include the word
“Advertisement” at the


Creative content. No “sales pitch”
Max. 1 sponsored tweet/post per day
Max. 2 tweets/posts per week of the same advertiser
The sponsored tweet/post will always be identified as a commercial one
Publication date and the content of the post requires the approval of GFR
– Content and image need to be sent 3 days prior of its publication
– Image can’t contain more than 20% of text
– Image size
• 1200x1200 regular post
• 1200x628 website post

– Format

– Links
• Social Media account to tag
• URL to link

– Copy
• 140 characters max. including “Publicidad” and URL

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Requirements for Sponsored Post-Tweets (English Version).pdf - page 4/4

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