Connected To Goodness (PDF)

CONNECTED
to GOODNESS
Manifest Everything You Desire in Business and Life

DAVID MELTZER

Copyright © 2014 David Meltzer.
All rights reserved. No part of this book may be used or reproduced by any means,
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Printed in the United States of America.
ISBN: 978-1-4525-9122-3 (sc)
ISBN: 978-1-4525-9126-1 (hc)
ISBN: 978-1-4525-9123-0 (e)
Library of Congress Control Number: 2014901897
Balboa Press rev. date: 2/17/2014

CONTENTS
Dedication ............................................................................................. vii
Foreword by Warren Moon...................................................................ix
Preface ......................................................................................................xi
How It All Began .....................................................................................1
How To Connect To Goodness............................................................ 31
I. Principle One: Foundation ...............................................................35
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Foundation Principle – Key Element #1: Personal Values ................36
Foundation Principle – Key Element #2: Experience Values ...........41
Foundation Principle – Key Element #3: Giving Values .................. 43
Foundation Principle – Key Element #4: Receiving Values..............51

II. Principle Two: Guideposts...............................................................55
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Guidepost Principle – Key Element #1: Clarity ................................. 56
Guidepost Principle – Key Element #2: Balance ............................... 68
Guidepost Principle – Key Element #3: Focus....................................71
Guidepost Principle – Key Element #4: Confidence ..........................75

III. Principal Three: Manifestation ..................................................... 81
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Manifestation Principle – Key Element #1: Perspective ....................82
Manifestation Principle – Key Element #2: Free Will ...................... 86
Manifestation Principle - Key Element #3: AAA Strategy ...............92
Manifestation Principle - Key Element #4: The “nth” Power ...........95

IV. Principle Four: Discipline ..............................................................99
- Discipline Principle – Key Element #1: Effective Habits .................101
- Discipline Principle – Key Element #2: Performance......................107

- Discipline Principle – Key Element #3: Penn Value ........................112
- Discipline Principle – Key Element #4:
The Ben Franklin Effect ...................................................................... 120

V. Principle Five: Strategy...................................................................125
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Strategy Principle – Key Element #1: Knowledge ........................... 126
Strategy Principle – Key Element #2: Planning................................129
Strategy Principle – Key Element #3: Emotion.................................136
Strategy Principle – Key Element #4: Communication...................142

VI. Principle Six: Understanding ...................................................... 147
- Understanding Principle – Key Element #1: Comfort Zone ..........148
- Understanding Principle – Key Element #2: The Press ...................151
- Understanding Principle – Key Element #3:
Shift The Paradigm ...............................................................................155
- Understanding Principle – Key Element #4: Maximize
Momentum ............................................................................................158

VII. Principle Seven: Destination ......................................................173
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Destination Principle – Key Element #1: Strive................................174
Destination Principle – Key Element #2: Drive ...............................178
Destination Principle – Key Element #3: Thrive ..............................180
Destination Principle – Key Element #4: Revive..............................182

Conclusion............................................................................................187
Acknowledgments ...............................................................................193
Bibliography .........................................................................................195
Additional Biographies .......................................................................197

DEDICATION
I dedicate this book and my journey to my beautiful wife, Julie,
and our four amazing children – my M & Ms – Marissa, Mia,
Marlena, and Miles. May you and all who you attract stay connected
to goodness!

vii

FOREWORD BY WARREN MOON
When I retired from football, after playing six years in the
Canadian Football League and seventeen years in the National
Football League, I went to work for my agent, Leigh Steinberg. I
was head of business development when Leigh hired Dave as his
COO, which morphed into his CEO. I was struck immediately by
Dave’s energy, his good aggressiveness, his organizational skills, and
his engaging personality. The more I worked with him, the more I
admired his business acumen and intelligence as well as his demeanor.
In little time, Dave was actually at the helm of the company. Dave
systematically tackled each hurdle enabling the firm to prosper. No
matter how potentially stressful a situation would be, Dave never
flinched or showed frustration. He simply worked that much harder
all the while maintaining a positive attitude.
Dave and I hit it off right away. We both loved sports and had
played football, and, perhaps, I would have met him earlier – on the
gridiron – had I and my Washington Huskies faced him and his
Occidental College Tigers in the Rose Bowl instead of Michigan.
Beyond that, I could tell that his philosophy and work ethic meshed
well with my beliefs on what lead to success, both in business and in
life. As time progressed, I felt that if the opportunity presented itself,
Dave and I would make good business partners; and, finally, it did.
I called Dave to see what he thought about us working together,
and he indicated that it was a great idea. Sports 1 Marketing evolved
from our subsequent discussions, and we were pleased how quickly
ix