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The Largest Membership Warehouse Club Chain .pdf


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The Largest Membership
Warehouse Club Chain
http://www.managementparadise.com/forums/marketingmanagement/209222-marketing-strategy-costco.html

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Introduction
Costco (NASDAQ: COST), is the largest
membership warehouse club chain in the
United States. As of July 2009[update] it is
the third largest retailer in the United States
and the ninth largest in the world.[1][2] As
of October 2007[update], Costco is the
largest retailer of fine wine in the world.[3]
Costco is headquartered in Issaquah,
Washington, United States[4] and was
founded in Kirkland, Washington[citation
needed] with its first warehouse in nearby
Seattle.[5] Costco has locations in the
United Kingdom, Canada, Australia, Mexico,
Taiwan, South Korea, Japan, and the United
States.[6]

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Founded by James (Jim) Sinegal and Jeffrey
Brotman,[7]
warehouse

Costco
in

opened

Seattle,

its

Washington,

first
on

September 15, 1983.[8]
Sinegal had started in wholesale distribution
by working for Sol Price at both FedMart and
Price Club. Brotman, an attorney from an
old Seattle retailing family, had also been
involved in retail distribution from an early
age. Sol Price died on December 14, 2009
at 93.[9]
In 1993, Costco merged with Price Club
(called Club Price in the Canadian province
of Quebec). Costco's business model and
size were similar to those of Price Club,
which was founded by Sol and Robert Price
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in 1976 in San Diego, California.[5] Thus,
the combined company, PriceCostco, was
effectively double the size of each of its
parents. Just after the merger, PriceCostco
had 206 locations generating $16 billion in
annual sales.[10] PriceCostco was initially
led by executives from both companies, but
then Sol and his son Robert Price founded
Price

Enterprises

and left in

December

1994.

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Download Marketing Strategy
of Costco
http://www.managementparadise.com/forums/marketi
ng-management/209222-marketing-strategycostco.html

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